Rebecca Fulleylove

Stevenage

Senior Writer at Creative Review

Senior Writer @CreativeReview. Plus sometime baker.

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Articles

Gymshark’s new brand platform is “100% dedicated to the gym”

Jun 20, 2024 | creativereview.co.uk | Rebecca Fulleylove

We Do Gym reintroduces Gymshark as the only brand for gym-goers, and is accompanied by a new OOH campaign that riffs on fitness culture
Can accessible design be interesting?

Apr 23, 2024 | creativereview.co.uk | Rebecca Fulleylove

Accessible design has gotten an unfair reputation of being ‘dull’ or ‘uninspiring’ over the years, but times are changing and it’s being embraced as a creative challenge rather than a challenge to creativity Accessible design is talked about more than ever now, mostly around how necessary it is and how much it’s been missing from mainstream design.
How accessible wayfinding is going beyond the visual

Apr 15, 2024 | creativereview.co.uk | Rebecca Fulleylove

Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive When we think of wayfinding and more specifically when ensuring its accessible, it’s easy to assume it’s simply just about the design of signage.
Justine Jossart on combining design with illustration

Apr 11, 2024 | creativereview.co.uk | Rebecca Fulleylove

The graphic designer and illustrator talks about the value of combining her passions, and how expanding her personal practice into different mediums has brought her joy Graphic designer and illustrator Justine Jossart often combines both disciplines in her projects, feeling as though each one can serve the other. Illustrations feature boldly in her brand work and graphic elements like type and text in her illustrations.
Burger King celebrates 70 years with a kiss between old flames

Apr 9, 2024 | creativereview.co.uk | Rebecca Fulleylove

Buenos Aires-based agencies Room23 and Trans Company have collaborated to serve up a steamy campaign for the fast food chain to show how it’s still keeping its love for burgers alive After 70 years of serving up flame-grilled burgers, Burger King Brazil has declared ‘the fire’s still burning’ with a new campaign that demonstrates things are hotter than ever.
The challenges facing photojournalists today

Apr 8, 2024 | creativereview.co.uk | Rebecca Fulleylove

Photojournalism has been going through a rapid period of change in recent years, with photographers facing drastically increased dangers in the field, while questions are being asked over who has the right to photograph these images, and how consent can be granted.
Fabien Corre on pushing the boundaries of his work

Apr 4, 2024 | creativereview.co.uk | Rebecca Fulleylove

The illustrator and animator talks about compromise, establishing his style and using briefs as testing grounds to expand his practice When Fabien Corre first started out, illustration was what he wanted to focus on but he wasn’t sure how to make a living from it, so opted to study animation instead. Since then the creative has been “overwhelmed by the need to make money”, with funding hard to come by and animation very labour-intensive.
DesignStudio rebrands money transfer app Sendwave

Apr 3, 2024 | creativereview.co.uk | Rebecca Fulleylove

Founded in 2014, Sendwave offers international money transfers from countries in North America and Europe to those in Africa, Asia and the Americas. Primarily used by migrants, the brand’s vision has been to create a world that “celebrates migrants’ impact on prosperity”. The aim of the platform is to make sending money as easy as sending a text message and it sends over $15bn from 50 countries to recipients in 130 countries.
Andrex tells us to ‘Get Comfortable’ in toilet taboo-breaking ad

Mar 25, 2024 | creativereview.co.uk | Rebecca Fulleylove

Created by FCB London and directed by Andreas Nilsson, the spot encourages people to have a healthy relationship with their everyday bodily functions Going to the loo is part of everyday life but as with anything completely normal and regular us Brits have turned it into something embarrassing.
How brand experiences can grow connections

Mar 25, 2024 | creativereview.co.uk | Rebecca Fulleylove

Content designer Rosie Wanek, who recently worked on the Home of Carlsburg experience, talks about the value of brand experiences and the elements needed to make them successful, plus how they’ve shifted focus over the years Brand experiences, when done well, can help audiences see what they can offer beyond just their products and therefore increase brand awareness and encourage loyalty.