Rebecca Warren

2 months ago | learn.g2.com | Rebecca Warren |Alexander Cartigan |Rob Browne |Bianca Pasare

*Sigh*New year, same pressure. Generate more leads, more pipelines, and more revenue for our businesses — and do it all while controlling the budget. As the senior director of marketing for venture-backed cybersecurity company Red Sift, I’ve evaluated return on investment (ROI) across channels to decide where to place our bets for the new year. And one channel consistently stands out: email. And it’s not just us.