Bianca Pasare

2 months ago | learn.g2.com | Rebecca Warren |Alexander Cartigan |Rob Browne |Bianca Pasare

*Sigh*New year, same pressure. Generate more leads, more pipelines, and more revenue for our businesses — and do it all while controlling the budget. As the senior director of marketing for venture-backed cybersecurity company Red Sift, I’ve evaluated return on investment (ROI) across channels to decide where to place our bets for the new year. And one channel consistently stands out: email. And it’s not just us.

Jun 11, 2024 | learn.g2.com | Sagar Joshi |Bianca Pasare |Soundarya Jayaraman |Scott Julio

Instagram isn’t the new cool kid on the market anymore. Arguably, it’s more of an eternal phenomenon. Time and again, the platform has surfaced several pieces of evidence that reveal how valuable it can be for business creators. Instagram serves the interests of individuals and businesses. In this article, we’ll examine evidence related to this time-tested social network platform’s demographics, user behavior, content performance, and other important details.

Nov 4, 2023 | learn.g2.com | Bianca Pasare

After completing her degree in Public Relations at Columbia College Chicago, Bianca previously was Content Promotion Specialist at G2. To take a break from everyday life, her adventures usually involve hiking in the mountains, attending music festivals, and eating great food. Marketing 40+ Powerful Email Marketing Statistics To Grow in 2023 Email marketing isn’t going anywhere, but the trends are constantly changing.

Oct 30, 2023 | learn.g2.com | Bianca Pasare |Rob Browne |Ayal Menaged

Email marketing isn’t going anywhere, but the trends are constantly changing. You want to be sure that you're not wasting any of your valuable time and money while launching a business when you have a limited budget. However, a technique as useful as email marketing cannot be underestimated by your company when it comes to marketing. You have a fair variety of channels to reach your audience, yet email is the one that you can customize to your audience the most.

Aug 21, 2023 | learn.g2.com | Godard Abel |Bianca Pasare |Krystal Tolani |Piper Thomson

As an experienced tech CEO and entrepreneur, I have seen firsthand the importance of leadership, especially during challenging times. It was an enlightening experience when we had the privilege to hear from Freshworks CMO, Stacey Epstein, during our Leadership Day of G2’s recent company-wide Midyear Meetup.