Reem Makari

London

News Reporter at Performance Marketing World

Reporter @pmarketingw.

Featured in: Favicon

performancemarketingworld.com Favicon

thepinknews.com Favicon

campaignlive.co.uk Favicon

prweek.com Favicon

campaignlive.com Favicon

campaignasia.com Favicon

peoplemanagement.co.uk Favicon

campaignindia.in Favicon

haymarket.com Favicon

podpod.com + 3 more

Articles

Zuckerberg says AI could ‘redefine’ Meta’s ad business

1 week ago | campaigncanada.ca | Reem Makari

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account – AI will handle the rest. by Reem Makari To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
US DOJ calls for divesture of Google’s AdX and DFP ad server

1 week ago | performancemarketingworld.com | Reem Makari

To continue enjoying this article, please sign in. You can register for free for limited further access. Email address Password Stay signed in Limited free articles a month Free email bulletins Get full access to all our subscriber-only content Unlock unlimited news, case studies and monthly masterclass videos Read our Deep dive insights like our Playbook series and Annual Workforce Report
Zuckerberg says AI could ‘redefine’ Meta’s ad business

1 week ago | campaignindia.in | Reem Makari

Is there more to adland's talent crisis than we think? OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
Zuckerberg says AI could ‘redefine’ Meta’s ad business

1 week ago | campaignasia.com | Reem Makari

Mark Zuckerberg envisions Meta’s platform to become the “ultimate business agent”, using AI to drive outcomes directly and lead to a significant increase in the overall percentage of GDP spent on advertising. In an interview with Stratechery’s Ben Thompson, Zuckerberg spoke about how Meta is shifting its advertising model towards delivering more measurable results for businesses rather than just impressions.
Performance Marketing people: M&C Saatchi Talk appoints MD and former Spotify exec joins Channel 4

2 weeks ago | performancemarketingworld.com | Reem Makari

To continue enjoying this article, please sign in. You can register for free for limited further access. Email address Password Stay signed in Limited free articles a month Free email bulletins Get full access to all our subscriber-only content Unlock unlimited news, case studies and monthly masterclass videos Read our Deep dive insights like our Playbook series and Annual Workforce Report
IPA Bellwether: 15 marketers on how to stay strategic during economic uncertainty

3 weeks ago | performancemarketingworld.com | Reem Makari

To continue enjoying this article, please sign in. You can register for free for limited further access. Email address Password Stay signed in Limited free articles a month Free email bulletins Get full access to all our subscriber-only content Unlock unlimited news, case studies and monthly masterclass videos Read our Deep dive insights like our Playbook series and Annual Workforce Report
Gogglebox cast will react to Sure’s deodorant ad as part of new campaign

1 month ago | performancemarketingworld.com | Reem Makari

To continue enjoying this article, please sign in. You can register for free for limited further access. Email address Password Stay signed in Limited free articles a month Free email bulletins Get full access to all our subscriber-only content Unlock unlimited news, case studies and monthly masterclass videos Read our Deep dive insights like our Playbook series and Annual Workforce Report
Google's AI-powered video platform Veo 2 integrated into Brandtech’s marketing platform Pencil Pro

1 month ago | campaignasia.com | Reem Makari

Tech giant Google has announced the integration of its new video generation model Veo 2 into Brandtech Group’s AI marketing platform, Pencil Pro, as part of a new partnership. The announcement was made by Lisa O’Malley, Google’s senior director of product management for Cloud AI, at Google Cloud Next in Las Vegas during a keynote speech.
Google integrates AI video platform into Pencil Pro

1 month ago | campaignlive.co.uk | Reem Makari

The move gives users access to other tools from the tech giant including Gemini and Imagen 3 through a single platform.
Google to integrate AI video platform into Pencil Pro

1 month ago | campaignlive.co.uk | Reem Makari

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...