Reem Makari

London

News Reporter at Performance Marketing World

Reporter @pmarketingw.

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Articles

Performance Marketing people: Accenture Song CEO steps down and McDonald’s names UK&I CMO

5 days ago | performancemarketingworld.com | Reem Makari

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Performance Marketing people: OMD China CEO moves to Stagwell while Born Social appoints UK MD

1 week ago | performancemarketingworld.com | Reem Makari

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DoubleVerify warns advertisers from fraudsters exploiting ads.txt

1 week ago | campaignindia.in | Reem Makari

The latest ad films and campaigns from brands like Motilal Oswal, Nykaa, Cipla, Britannia, Aliens Tattoo, Schweppes, Blinkit, Gabit, Miraggio, BISSELL India,, and more, in our weekly roundup. Our weekly roundup of the latest appointments and account wins news from Jack in the Box Worldwide, Boldfit, Wella Professionals, and many more.
DoubleVerify warns advertisers from fraudsters exploiting ads.txt

1 week ago | campaigncanada.ca | Reem Makari

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse. by Reem Makari To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
DoubleVerify warns advertisers from fraudsters exploiting ads.txt

1 week ago | campaignasia.com | Reem Makari

Media effectiveness platform DoubleVerify (DV) is warning advertisers of the increasing exploitation of ads.txt – an industry standard designed to help publishers declare authorised digital inventory sellers. Issued in DoubleVerify’s Transparency Centre, the alert warns advertisers from fraudsters manipulating the ads.txt standard, allowing them to appear legitimate and divert adspend away from trusted publishers.
Campaign Japan 日本

2 weeks ago | campaignjapan.com | Reem Makari

* 自動翻訳した記事に、編集を加えています。 AI活用によって、マーケターはクリエイティブの試行や広告パフォーマンスの把握が容易になった −− 世界広告研究センター（WARC）の調査報告書「Future of Measurement（測定法の未来）2025」はこのように記す。エクスペリメントマーケティングを試すマーケターの割合は、過去1年間で18%から36%へと倍増。その主要因は、メタやアマゾンなどウォールドガーデン（閉じられた環境）プラットフォームで利用できるツールの普及だ。しかし広告主は依然として、「ROIの全体像を把握していない」とも指摘。透明性やクロスチャネルパフォーマンスを比較する機能の不足など、プラットフォームベースのアトリビューションの不備が要因だという。報告書では、広告主のベストプラクティスとして、仮説・成果指標の明確な設定、様々な手法を組み合わせたエクスペリメントの実施、テストと学習を計画に組み込むことなどを挙げる。...
Google enhances ads portfolio with new AI-powered products

2 weeks ago | performancemarketingworld.com | Reem Makari

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Performance Marketing people: Netflix UK Head of Ad Sales steps down after two years

2 weeks ago | performancemarketingworld.com | Reem Makari

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Google may no longer be the ‘Godfather of search’ as AI tools gain ground

3 weeks ago | campaignindia.in | Reem Makari

Google may no longer be the ‘Godfather of search’ as AI tools gain groundWith Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
Google may no longer be the ‘Godfather of search’ as AI tools gain ground

3 weeks ago | campaignasia.com | Reem Makari

Tech giant Apple revealed last week that it is “actively looking at” incorporating AI-enhanced search technologies in its Safari web browser during testimony in the US Justice Department’s case against Alphabet—Google’s parent company. Apple’s senior vice president of services, Eddy Cue, said the company faces growing pressure from regulators scrutinising its $20 billion deal with Google to remain the default search engine.