Research VP

3 days ago | cybersecuritydive.com | Richard Bartley |Research VP

For enterprises, the cloud is no longer just an option; it's a necessity. With 80% of businesses now viewing the public cloud as vital to their digital objectives, the pressure is on to integrate security from the get-go because without proper security measures, the risk of breaches and cyberattacks looms large. So, how can businesses leverage cloud technology for growth while maintaining robust security?

1 week ago | digitalcontentnext.org | Rande Price |Research VP

In today’s digital world, young audiences increasingly immerse themselves in screens, from smartphones to social media and video games. As technology becomes an integral part of the daily lives of young adolescents, it raises critical questions about its impact on their social interactions, mental health, and overall well-being. New University of South Florida research finds that young adolescents overwhelmingly possess smartphones and are using them for hours a day.

2 weeks ago | digitalcontentnext.org | Rande Price |Research VP

While we’ve seen shifts in consumer behavior over the past few years, they are now happening at an accelerated pace, which impacts those in the media and video entertainment sectors. Younger consumers, in particular, are moving away from traditional pay TV subscriptions in favor of streaming services, social platforms, and gaming. The rise of short-form, algorithm-driven videos offers an endless supply of free content that keeps users engaged for hours.

3 weeks ago | digitalcontentnext.org | Rande Price |Research VP

The transition away from traditional pay-TV is accelerating. In fact, traditional TV no longer dominates the video subscription market. By 2028, traditional pay TV’s share of video subscription revenues will decrease to just one-third. Meanwhile, digital pay-TV services, also known as virtual multichannel video programming distributors (vMVPDs), will increase their share from 13.2% in 2025 to 15.4% by 2028.

1 month ago | digitalcontentnext.org | Rande Price |Research VP

Artificial intelligence is transforming the way people search for and consume news. With nearly one in four Americans now using generative AI chatbots instead of traditional search engines, the way journalism reaches audiences is shifting dramatically. While AI-powered search promises speed and convenience, it presents serious challenges for news publishers, including loss of attribution (citations), declining referral traffic, and misinformation.