Richard Carufel

Wilmington

Editor at Bulldog Reporter

Editor at Agility PR Solutions News by Bulldog Reporter

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Articles

The CMO wake-up call: New U.S. marketing budgets research reveals bigger spend and flat KPIs as AI’s influence transforms strategy

1 week ago | agilitypr.com | Richard Carufel

New agency research reveals a shifting landscape for B2B marketers—where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI. The new report, 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call, was released by B2B deep tech integrated PR and digital communications agency 10Fold, which supports companies across industries such as cybersecurity, AI, big data, and enterprise software.
New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences

3 weeks ago | agilitypr.com | Richard Carufel

New research reveals how customer experience and social media engagement are driving brand loyalty in today’s competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only one bad experience.
New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse’s Director of Strategic Comms, Anna Adams-Sarthou

1 month ago | agilitypr.com | Richard Carufel

What value is the CMO and the overall marketing department bringing to companies? The short answer is good-ish. CMOs are doing better now than they were a few years ago, per their CEOs, but their departments are still floundering a little. Grappling with the increasingly complex external forces of political and economic disruption, technological advances and ever present competitive threats, most CEOs have no choice but to spend the majority of their time focused on external factors.
Media Insights: Tracking and Analysis of News Coverage about Trump’s Tariff Announcement and Reactions

2 months ago | agilitypr.com | Richard Carufel

Not surprisingly, administrative action during the early days of the new Trump presidency has captured the business world’s attention, and the steady stream of global coverage reporting these moves is dominating the media cycle. The key topic in early February has been the White House’s aggressive and wide-swinging decisions on tariffs, with Canada emerging as the focal point of these discussions.
Media Insights: Examining DeepSeek’s Dynamic Emergence Through Coverage Analysis

2 months ago | agilitypr.com | Richard Carufel

AI has dominated headlines since ChatGPT’s arrival, but this week, the emergence of an upstart rival sparked a media frenzy of its own, commanding global attention.
With shopping holidays approaching, new research finds nearly half of Americans want their personal info completely deleted from the Internet

Nov 22, 2024 | agilitypr.com | Richard Carufel

With super-shopping days Black Friday and Cyber Monday approaching, new research explores Americans’ growing unease with online privacy and the misuse of their personal information. According to the findings from personal data removal service Incogni and VPN provider NordVPN, almost half of Americans (44 percent) expressed their desire to have their online information deleted, with most people being concerned about their financial information.
New study shows how AI will drive massive changes to market research in 2025, revealing 4 key trends that will reshape the industry

Oct 28, 2024 | agilitypr.com | Richard Carufel

Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three years, more than half of market research may be done using AI-created, synthetic personas instead of humans. But instead of displacement, the research shows a strong need for skilled people.
Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 10 surveyed consumers

Sep 11, 2024 | agilitypr.com | Richard Carufel

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, they risk alienating a large portion of their customer base if the customer experience is compromised.
As brand loyalty becomes more elusive, consumer expectations drive significant loyalty swings in 2024 Brand Keys Loyalty Leaders rankings

Sep 10, 2024 | agilitypr.com | Richard Carufel

Brand loyalty was never an easy achievement, but the metric has gotten exponentially tougher in the post-pandemic age. Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been more difficult, according to the 2024 Brand Loyalty Leaders List from loyalty and engagement research firm Brand Keys, which shows the top brand rankings by their ability to engender customer loyalty.
As election politics heat up, Americans still want business to stay quiet on public policy-what do they want brands to chime in on instead?

Sep 5, 2024 | agilitypr.com | Richard Carufel

The 2024 presidential election noise is becoming deafening across all media, and U.S. adults are well aware that it will only get louder over the next 8 weeks, so they’d prefer to not hear about politics or current events from brands and businesses, at least for now.

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Richard Carufel

Articles

The CMO wake-up call: New U.S. marketing budgets research reveals bigger spend and flat KPIs as AI’s influence transforms strategy

New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences

New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse’s Director of Strategic Comms, Anna Adams-Sarthou

Media Insights: Tracking and Analysis of News Coverage about Trump’s Tariff Announcement and Reactions

Media Insights: Examining DeepSeek’s Dynamic Emergence Through Coverage Analysis

With shopping holidays approaching, new research finds nearly half of Americans want their personal info completely deleted from the Internet

New study shows how AI will drive massive changes to market research in 2025, revealing 4 key trends that will reshape the industry

Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 10 surveyed consumers

As brand loyalty becomes more elusive, consumer expectations drive significant loyalty swings in 2024 Brand Keys Loyalty Leaders rankings

As election politics heat up, Americans still want business to stay quiet on public policy-what do they want brands to chime in on instead?

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X (formerly Twitter)