Agility PR Solutions News by Bulldog Reporter

Agility PR Solutions News, provided by Bulldog Reporter, supports public relations experts by offering the latest industry news, insights, and expert analysis.

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The CMO wake-up call: New U.S. marketing budgets research reveals bigger spend and flat KPIs as AI’s influence transforms strategy

6 days ago | agilitypr.com | Richard Carufel

New agency research reveals a shifting landscape for B2B marketers—where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI. The new report, 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call, was released by B2B deep tech integrated PR and digital communications agency 10Fold, which supports companies across industries such as cybersecurity, AI, big data, and enterprise software.
From fandoms to franchises: The power of community-driven entertainment marketing

1 week ago | agilitypr.com | Matt Caiola

Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the conversation; instead, they participate in it, responding to the expectations and enthusiasm of their most dedicated supporters.
Greenwashing or genuine? The role of digital marketing in sustainability PR

1 week ago | agilitypr.com | Matt Caiola

Sustainability has become more than a corporate buzzword, it’s now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above all, they want honesty. For marketing professionals, this shift means walking a fine line between promoting genuine sustainability efforts and avoiding the reputational quicksand of greenwashing.
Algorithms and accountability: Navigating corporate reputation in the digital age

1 week ago | agilitypr.com | Matt Caiola

Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts. They now sit at the heart of corporate reputation. Whether it’s how a company appears in search results, how content is ranked on social media, or how automated systems make decisions that affect customers and employees alike, algorithms are shaping public perception in real time.
How work management tools help PR professionals juggle multiple clients

2 weeks ago | agilitypr.com | Nandini Sharma

As a PR professional, handling multiple clients comes with its own set of challenges. You have to manage tight deadlines, collaborate with various departments, track media coverage, and ensure seamless communication with clients. Without a structured system, tasks can become overwhelming, leading to missed deadlines, scattered information, and ineffective collaboration. This is where work management tools come into play.
New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences

3 weeks ago | agilitypr.com | Richard Carufel

New research reveals how customer experience and social media engagement are driving brand loyalty in today’s competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only one bad experience.
Authenticity over optics: The right way to approach multicultural marketing

3 weeks ago | agilitypr.com | Matt Caiola

Authenticity in multicultural marketing is not just a buzzword; it is the foundation of any successful brand strategy that seeks to connect with diverse audiences. Many companies fall into the trap of performative inclusivity, where campaigns are designed for optics rather than genuine engagement. Consumers today see through these efforts, and the backlash can be swift.
7 consumer public relations trends to watch: Navigating the evolving landscape of consumer engagement

4 weeks ago | agilitypr.com | Ronn Torossian

The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences. Consumer PR, which traditionally centered on promoting products and managing brand reputation, is now evolving into a far more complex and strategic discipline.
From the client’s perspective: 6 ways to get the most ROI out of your PR firm

4 weeks ago | agilitypr.com | Larry Alton |PR Skills

Hiring a PR agency is an investment in your brand’s visibility, credibility, and long-term growth. But simply signing a contract with a PR firm doesn’t guarantee success. To see real returns, you need a strategic approach that aligns your PR efforts with your business goals. Too often, businesses expect immediate results without fully understanding how to work with a PR company.
The death of traditional crisis management: Why speed isn’t enough anymore

4 weeks ago | agilitypr.com | Nahla Davies |Crisis Comms

For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? Certainly, however, recent events have shown that speed alone can often do more harm than good. Your customers might not remember that your response arrived the next morning, but they definitely will remember a blunder.