Richard Draycott
Freelance writer.
Articles
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1 week ago |
thedrum.com | Richard Draycott
In an era where marketers are being pushed to deliver creative that cuts through and builds brand while simultaneously delivering prompt performance and return on investment, Rapp UK CEO Gabby Ludzker is challenging agency orthodoxy with a vision that’s both emotionally intelligent and technologically progressive.
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1 week ago |
thedrum.com | Richard Draycott
In today’s brand-centric age, where consumers demand relevance and accountability, head of marketing at Philips, Josefien Olij, reframes the role of the brand marketer as much more than a messenger – it’s all about custodianship. “When you join a company, you take on the responsibility of the brand to leave it in a better condition than how you found it,” she says, outlining a vision of marketing rooted in trust, legacy and human-centered value.
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1 week ago |
thedrum.com | Richard Draycott
In a sector that prides itself on disruption, it remains ironic how little has changed for women leading in tech. Sarah Mehler, founder and CEO of San Francisco-based creative technology agency Left Field Labs, isn’t just aware of that contradiction; she built an entire business in response to it. “I remember when starting out, there was a male-only tech networking group that I was excluded from,” she tells The Drum in Cannes.
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1 week ago |
thedrum.com | Richard Draycott
Selina Sykes is spearheading a full marketing transformation at Unilever, with AI woven into the very fabric of its global operations. And one of the most powerful developments in that journey so far has been the rollout of AI-generated digital twins across Unilever’s huge and complex content supply chain.
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1 week ago |
thedrum.com | Richard Draycott
The most decisive factor in B2B buying today isn’t price or even performance, but fear – specifically, the fear of not being able to defend a buying decision if it turns out to be the wrong one. That was the standout insight revealed in Cannes, where LinkedIn, in collaboration with cultural scholar Dr Marcus Collins and a coalition of industry bodies including the ANA, Warc, IAA and Cannes Lions, has unveiled a paradigm-shifting study: Buyability – The Future of B2B Marketing Success.
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RT @jurnaltimeUSA: Meet James Finlayson, The Legendary Muse Behind Homer Simpson’s ‘D’oh!’ https://t.co/PaVeaZVzBd
RT @LHSArtandDesign: 1/2 So proud of our @LarbertHigh past & present pupils for their participation in today’s “Remembering James Finlayson…
A great day at The Dobbie Hall today seeing @Connordray11 unveil his oil painting of Larbert actor James Finlayson. Pity I missed it but thanks for filling in for me @nelsodj.
At the Dobbie (or should it be D’oh-bbie) Hall for Remembering James Finlayson - Larbert’s finest comedy actor. A screening of a Laurel & Hardy film, a song from the Sons of the Desert, and the unveiling of a superb portrait, by Connor Draycott @Connordray11. https://t.co/Hm3aEAIAzJ
