Richelle Deveau

2 months ago | mckinsey.com | Alexander Dierks |Richelle Deveau

Gen AI can enhance profitable B2B sales growth. We look at seven use cases of how B2B leaders can use AI to maximize benefits and minimize risks.

Sep 16, 2024 | mckinsey.com | Lareina Yee |Richelle Deveau |Steve Reis

Sales is one of the oldest known professions. The fundamental expectations of a seller’s role—building trust-based relationships, finding opportunities to create value for customers, and creating experiences that minimize friction—have remained constant over time. What’s new are the tools available to help sellers become more productive, especially with the rapid emergence of generative AI (gen AI) in recent years.