Richelle Deveau

Sep 16, 2024 | mckinsey.com | Lareina Yee |Richelle Deveau |Steve Reis

Sales is one of the oldest known professions. The fundamental expectations of a seller’s role—building trust-based relationships, finding opportunities to create value for customers, and creating experiences that minimize friction—have remained constant over time. What’s new are the tools available to help sellers become more productive, especially with the rapid emergence of generative AI (gen AI) in recent years.