Rick Song

Dec 7, 2023 | song-ri.medium.com | Rick Song

Founded in 2011 by Sasha Orlov and Jake Rosenberg, Lendup began with the goal of providing financial services to underbanked consumers with low credit scores. Their products included payday loans, installment loans, credit cards, and a “Lend Up Ladder” program that aimed to help customers build their credit. On the surface, Lendup sought to differentiate itself from other lenders by promising customers access to credit along with a path towards more favorable loan terms over time.

Dec 7, 2023 | song-ri.medium.com | Rick Song

A company’s website makes a vital first impression on prospective customers. In this analysis, we will compare the websites of two startups, Deel and Lightship, to see how well they introduce their business and engage visitors. With the average website visit lasting just 10–20 seconds, a site must convey relevance and trust almost instantly. Both Deel and Lightship communicate their core offerings within a few seconds and display compelling evidence to entice visitors to stay.

Dec 5, 2023 | song-ri.medium.com | Rick Song

Ketchup packets and plastic bottles are the quiet workhorses of the condiment world. Heinz, Red Gold, and Hunt’s are all names we can expect to see plastered on plastic bottles when we visit a restaurant. But how often is the ketchup inside really from the brand on label? This shady practice of “ketchup fraud” was the inspiration behind Heinz’s viral 2023 campaign.

Oct 18, 2023 | withpersona.com | Rick Song

As an identity verification company, Persona is constantly thinking about fraud — how to detect it, how to fight it, and how to prevent it for our thousands of customers like Square and Travelex. (If you need proof, just search our blog for “fraud" and see all of our posts!) But why? Because the vast majority of fraud, no matter what form it takes or the role AI plays, is ultimately conducted by a human.

Aug 22, 2023 | retailtouchpoints.com | Rick Song |Adam Blair

August 22, 2023 at 8:44 AM EDT By Rick Song, Persona RawPixel.com-stock.Adobe.com The INFORM (Integrity, Notification, and Fairness in Online Retail Marketplaces) Consumers Act, which went into effect in late June 2023, marks a significant step forward in curbing online fraud by third-party sellers and organized theft from retail stores. Its primary purpose is to protect consumers by stifling sales of counterfeit, stolen and harmful products on online platforms — from ecommerce stores like...