Ricki Green

5 days ago | campaignbrief.com | Ricki Green

| | ​​The series of three films presents relatable scenarios where the Galaxy S25 Ultra’s AI capabilities shine—from cooking mishaps, laundry challenges, to exam assistance. Each story showcases Galaxy S25’s conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.

6 days ago | campaignbrief.com | Ricki Green

Says Matthew Terry, Marketing Manager at Aussie Broadband: “At an event as big and busy as the Sydney Royal Easter Show, we knew we had to do something bold to stand out and make a real impact. We wanted to bring value to every visitor’s day with something fun, memorable, and uniquely us—while also sharing what we stand for as a brand.

6 days ago | campaignbrief.co.nz | Ricki Green

Comedy can be hard to nail in audio, let alone with AI. What was the process like to get the performances feeling natural and genuinely funny? Tess Waldron: Comedy relies on surprise, and for surprise you need authenticity. If the performances were too big, too flat or the voices sounded unnatural, the listener would smell a rat. The scripts were brilliant but full, so timing and rhythm were crucial.

6 days ago | campaignbrief.com | Ricki Green

Comedy can be hard to nail in audio, let alone with AI. What was the process like to get the performances feeling natural and genuinely funny? Tess Waldron: Comedy relies on surprise, and for surprise you need authenticity. If the performances were too big, too flat or the voices sounded unnatural, the listener would smell a rat. The scripts were brilliant but full, so timing and rhythm were crucial.

6 days ago | campaignbrief.com | Ricki Green

“As we build DiDi’s Cultural Capital here in Australia, music is one of our key pillars in connecting to new audiences.” Said Tim Farmer, Chief Marketing Officer at DiDi; “Last year’s pop-up with Young Franco proved the thirst for fans looking for unique music experiences, and we saw at the time we were onto something special that not only allowed the brand to show up in a new way but gave us something meaningful to add to music culture.