Ricki Green

3 days ago | campaignbrief.com | Ricki Green

Waking up after Cannes feels a bit like finding yourself fully clothed, shoes still on, atop the covers after a big night out. And Cannes is a big week out, a big party where the conversation is intellectual and the rosé free flowing. So as we shake off the jetlag, here are the insights that made it through the noise…1. The power of ruthlessly concise storytellingCan you tell your story in ten slides? In one? That was the challenge we undertook this week.

3 days ago | campaignbrief.com | Ricki Green

Ask anyone who’s been: Cannes isn’t just about the work — it’s about the world around it. And this year, ten Australian Young Lions experienced all of it. The scale. The sparkle. The realisation that entire luxury hotels can be rebranded by adtech companies overnight. Our team? Nine brilliant women — and Lewis: creative, hat aficionado, and legendary ally. Together, we cracked the national rounds of the Young Lions competition to earn our spot in Cannes.

3 days ago | campaignbrief.com | Ricki Green

Jackson arrived at DDB seven years ago as a Creative Partner, working across clients including Virgin Australia, Foxtel, Volkswagen, and Johnson & Johnson. Three and a half years ago, he stepped up to lead Tribal DDB as National Executive Creative Director.

3 days ago | campaignbrief.com | Ricki Green

Credle, who helped create one of the most enduring advertising platforms of the past three decades with M&M’s, discusses the power of creative culture, the art of character development, and the lasting impact of storytelling in brand building. Now in its third season, Black T-Shirts is hosted by Thinkerbell founder Adam Ferrier and Telstra CMO Brent Smart.

3 days ago | campaignbrief.com | Ricki Green

The newly strengthened team marks a new chapter for the agency-client relationship as Initiative continues as IAG’s AOR responsible for media strategy, planning and buying across all channels for the organisation’s entire brand portfolio, including NRMA, CGU and WFI. Initiative CEO Jo McAlister said the agency was thrilled to welcome Carmichael to the team and continue the company culture of promoting from within by elevating Galipienzo to her new role.