Campaign Brief

Campaign Brief is the leading creative advertising magazine in Australasia. It's the go-to publication that professionals rely on and keep for reference. Since its launch in 1987, Campaign Brief has become essential reading for anyone interested in the world of advertising creativity in both Australia and New Zealand.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#188619

Australia

#5528

Business and Consumer Services/Marketing and Advertising

#28

Traffic sources

Monthly visitors

Articles

Droga5 ANZ’s Damon Stapleton joins The One Club International Board of Directors

3 days ago | campaignbrief.com | Adam Shaw

Board members are responsible for providing input and feedback on the club’s ongoing global programming, supporting The One Show and ADC Annual Awards in their region, elevating the annual Global Creative Rankings, connecting the club with advertising and design universities and schools, and recommending outstanding candidates to serve as awards judges. “I am honored and excited to be appointed to the International Board,” said Stapleton.
The Cannes comedown: After all the rosé here are the lessons that actually stuck

3 days ago | campaignbrief.com | Ricki Green

Waking up after Cannes feels a bit like finding yourself fully clothed, shoes still on, atop the covers after a big night out. And Cannes is a big week out, a big party where the conversation is intellectual and the rosé free flowing. So as we shake off the jetlag, here are the insights that made it through the noise…1. The power of ruthlessly concise storytellingCan you tell your story in ten slides? In one? That was the challenge we undertook this week.
Young, Bold and Silver: Notes from two Aussie Young Lions in Cannes

3 days ago | campaignbrief.com | Ricki Green

Ask anyone who’s been: Cannes isn’t just about the work — it’s about the world around it. And this year, ten Australian Young Lions experienced all of it. The scale. The sparkle. The realisation that entire luxury hotels can be rebranded by adtech companies overnight. Our team? Nine brilliant women — and Lewis: creative, hat aficionado, and legendary ally. Together, we cracked the national rounds of the Young Lions competition to earn our spot in Cannes.
Tribal DDB National ECD David ‘Jacko’ Jackson departs DDB Group Australia after seven years

3 days ago | campaignbrief.com | Ricki Green

Jackson arrived at DDB seven years ago as a Creative Partner, working across clients including Virgin Australia, Foxtel, Volkswagen, and Johnson & Johnson. Three and a half years ago, he stepped up to lead Tribal DDB as National Executive Creative Director.
Legendary creative leader Susan Credle joins Ferrier and Smart on Black T-Shirts podcast

3 days ago | campaignbrief.com | Ricki Green

Credle, who helped create one of the most enduring advertising platforms of the past three decades with M&M’s, discusses the power of creative culture, the art of character development, and the lasting impact of storytelling in brand building. Now in its third season, Black T-Shirts is hosted by Thinkerbell founder Adam Ferrier and Telstra CMO Brent Smart.
Initiative strengthens IAG team with senior leadership appointments

3 days ago | campaignbrief.com | Ricki Green

The newly strengthened team marks a new chapter for the agency-client relationship as Initiative continues as IAG’s AOR responsible for media strategy, planning and buying across all channels for the organisation’s entire brand portfolio, including NRMA, CGU and WFI. Initiative CEO Jo McAlister said the agency was thrilled to welcome Carmichael to the team and continue the company culture of promoting from within by elevating Galipienzo to her new role.
System1 and Effie Worldwide launch groundbreaking report - ‘The Creative Dividend’

3 days ago | campaignbrief.com | Ricki Green

Across the world, marketers lack confidence in creativity’s power to drive business results, to identify the outcomes that matter, which metrics to track and the best ways to ensure advertising truly pays back. Creativity is seen as a risk, not an investment. For the first time, System1 has combined the Effie Case Library with its emotion-first creative measurement database, Test Your Ad, to build the largest global creative effectiveness databank.
Suzanne Croxford and Nicole Armstrong join Clemenger to bolster brand experience offering

3 days ago | campaignbrief.com | Ricki Green

Both Croxford and Armstrong bring deep expertise at the intersection of creativity, consulting and technology, joining from AKQA where they held senior roles. In her new role, Croxford joins the Clemenger executive leadership team and will lead the agency’s brand experience capability. She brings extensive experience delivering innovative experience design for major brands including Kmart, KFC and Bunnings.
Bestads Best of the Week: KFC’s ‘Let There Be Cake’ via Bananas Joburg + Brains & Brawn Bangkok

3 days ago | campaignbrief.com | Ricki Green

The spot was selected as the winner in TV by this week’s guest judge Charles Baylis, Executive Creative Director at ATime&Place, Melbourne. Says Baylis: “KFC Thailand’s “Let There Be Cake” stands out for its smart blend of humour, strategy and craft. Reframing chicken as a celebratory food is a clever move, especially for a brand marking their 40th. The surreal cake-filled world is funny as a premise, but they really doubled down on the humour.
Principals rebrands IAP2 Australasia to the Engagement Institute

3 days ago | campaignbrief.com | Ricki Green

Founded in 1998, IAP2 Australasia is a not-for-profit member association with more than 15,000 members. Its purpose is to elevate community and stakeholder engagement and improve environmental, social and governance outcomes. Says Engagement Institute CEO Marion Short: “We’re proudly part of IAP2, the International Association for Public Participation Practitioners. But while ‘public participation’ is widely understood in North America, it doesn’t carry the same meaning here.