Campaign Brief

5 days ago | campaignbrief.com | Ricki Green

Representing Australia on the juries is Simon Langley, Group Chief Creative Officer, Bastion, Sydney on the Creative Strategy jury and Madeleine Page, Head of Consumer and Brand PR, Dentsu Creative Public Relations, Melbourne on the Creativity in PR jury. Sandi Preston, Chief Strategy Officer, Translation – Division of United Masters, Brooklyn has assumed the role of LIA Jury President for Creative Strategy. Every great campaign begins by having a strong creative strategy.

5 days ago | campaignbrief.com | Ricki Green

Celebrating the best and boldest creative work from across APAC, ONE Asia has quickly become recognized for utilizing the same rigorous judging process as The One Club’s prestigious global One Show and ADC Annual Awards, and assembling esteemed juries made up of top creatives in the region to provide prestige and honor to winning creatives, designers and innovators. Entries to the ONE Asia 2025 can be submitted now, with entry fees increasing after each deadline period.

5 days ago | campaignbrief.com | Ricki Green

The events bring together Australia’s marketing and production leaders to help translate aspirations into tangible commitments for authentic inclusion in marketing. These events will see industry leaders and brands to partner together to reaffirm their steadfastness to creating a more inclusive and representative marketing landscape in Australia.

5 days ago | campaignbrief.com | Ricki Green

The project caps off a period of sustained growth for Chello, with new work underway across sectors including education, health, tech and the arts with clients such as Qantas, Accor, AICD, AIA, Fresh Clinics, InDigital, SoSafe, Saint Ignatius’ College Riverview, TeamForm, ShareGratitude and the Sydney Fringe Festival. Haiku marks Greystar’s first local brand and enters a market set to quadruple by 2028.

5 days ago | campaignbrief.com | Ricki Green

More than 1 in 4 Australians have experienced child sexual abuse and in 79% of cases, the perpetrator was someone the child knew. These aren’t strangers in white vans, but trusted figures like family friends or relatives, who use grooming to exploit that trust. The new campaign by Engine Group aims to arm the public with the knowledge they need to recognise it, by showing them what grooming can look like, and how it hides.