Rob Glover

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Articles

How to Make User Generated Content Work for You in 2025

1 month ago | wordstream.com | Kaleigh Moore |Rob Glover

If you’re a marketer or small business owner wanting to get your audience’s attention, you must be everywhere. Keeping up with content production can be daunting, from email and social media to paid campaigns and product pages. Here’s where user-generated content can help. But what is user-generated content? How can you collect it? And how can you repackage UGC to get more mileage out of it? Keep reading to find out. 7 ways to repackage UGC contentWhat is user-generated content (UGC)?
These 120+ Winter Puns Are Snow Joke

Jan 10, 2025 | wordstream.com | Rob Glover

Winter is an absolute punderland of witty writing and funny phrases. Puns add the perfect seasoning to any social media post, marketing email, or other mid-winter message you need to send. But you say your snow good at writing winter puns? Don’t flurry. We’ve collected a wintery mix of snow puns, food puns, cold-weather puns, and more. Beyond a seasonable doubt, these brrr-illiant puns will have your followers igloo’d to their screens.
The 8 SEO Trends That Will Shape Search in 2025

Jan 7, 2025 | wordstream.com | Rob Glover

“SEO is dead.”That’s an easy conclusion to come to after the last few years. Turbulent rankings, increased zero-click searches, and AI-fueled SEO heists feel like the final nails in the search coffin. The truth is, what actually died is the 2015 version of SEO. It’s no longer just about climbing a list of little blue links on Google. New technology, user behavior, and regulations changed that.
The 7 Top Content Marketing Trends for 2025

Jan 2, 2025 | wordstream.com | Rob Glover

If 2024 was the year content marketing blew up, 2025 will be the year we start to see through the settling dust. We’ll have new data to determine how much to invest in traditional SEO, get a feel for what our new tech stack looks like, and figure out where AI-powered answer engines fit in our strategy. We’ll also start to gain clarity on AI transparency and the importance of online forums in content marketing 3.0.2025 will be a year of transition in content marketing.
9 Pros Share the Best Marketing Campaigns of 2024

Dec 23, 2024 | wordstream.com | Rob Glover

It’s time to plan our 2025 marketing campaigns, and we could all use a little inspiration. So, I asked a cadre of experienced marketers to share their favorite ads and campaigns from 2024. Now, I love a good rundown of multinational corporations’ biggest, flashiest ads. But most of us market for SMBs, have limited budgets, and need to generate a lot from a little. I was delighted that the examples I got back have a healthy mix of big-brand bravado and small-business resourcefulness.
Using Reddit for Marketing: We Researched So You Don't Have to

Dec 18, 2024 | wordstream.com | Rob Glover

Reddit marketing is a tricky challenge. The community-driven platform does not suffer pushy marketers gladly. At the same time, if you can get traction in a few relevant subreddits, you’ll generate a lot of brand awareness, trust, and traffic from your target audience—many of whom aren’t active on other social networks. We wanted to know: Are the results worth the effort?
150+ Christmas Puns Yule Love for Merry Marketing & Messages

Dec 4, 2024 | wordstream.com | Rob Glover

Meet The Author Rob is a Senior Copywriter for LocaliQ and WordStream where he uses his content marketing experience to write about all manner of advertising, sales, and adtech topics. When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog.
How to Thrive in 2025: 10 Marketing Pros Give Their Top Tips

Nov 18, 2024 | wordstream.com | Rob Glover

A lot has changed since last December. SERPs look different. Attribution doesn’t work the same way it used to. And, of course, AI has somehow made marketing easier, harder, better, and worse all at the same time. I was curious what other marketers think it all means for the next 12 months. So, I asked 10 experienced marketers for their top marketing tips going into 2025. No surprise, there were several mentions of AI, but not in the way I expected. It wasn’t about bigger, faster, cheaper.
100+ Winter Content Ideas to Keep Your Marketing Momentum

Nov 8, 2024 | wordstream.com | Rob Glover

The weather may be a bit cold and dreary, but many businesses are heating up in the winter. And even if your business shines brightest in the sunny summertime, a successful always-on marketing strategy means keeping people engaged throughout the year. With all that in mind, you need a constant flow of content ideas to keep your feeds, newsletters, and blogs fresh and interesting. And we’ve got ‘em!Here you’ll find over 100 clever, creative content topics and ideas to use throughout winter.
Want to Learn How the Pros Write CTAs? Click Here Now!

Oct 31, 2024 | wordstream.com | Rob Glover

Want to boost subscriptions for your underwear newsletter? Or make people emotional about a sweat-proof T-shirt? As you’ll see throughout this article, a well-crafted call to action (CTA) can do that. CTAs are the most important copy on any page. They’re your closing argument—your final shot at convincing skeptical readers that clicking a button will improve their lives. That’s a lot of heavy lifting for a few little words.