Robby DeGraff

Aug 1, 2024 | autopacific.com | Robby DeGraff

Wireless Charging is Convenient and Increasingly UbiquitousThe most-wanted feature for 2024? Wireless charging pad for portable electronic devices for front passengers. As awareness rises for this popular amenity, demand isn’t just isolated to a vehicle’s front cabin, as the second most-wanted feature in this year’s FADS is a wireless charging pad for portable electronic devices for rear passengers as well.

May 19, 2023 | autopacific.com | Robby DeGraff

How much do consumer views and attitudes dictate the type, brand and features for their next new vehicle? AutoPacific’s extensive battery of psychographic statements provide clients the ability to dig deeper into consumers to develop consumer profiles and feature packages based off those profiles, as well as target marketing strategies.

Mar 28, 2023 | autopacific.com | Robby DeGraff

Results of a recent online survey we issued indicate range and charge time issues are mostly to blame for deterring potential future electrified vehicle (EV) buyers. The study was issued to AutoPacific's proprietary panel of respondents who are licensed drivers ages 18 and older and reside in the U.S. Of the 827 survey respondents, 50% say they would consider an EV in the near future and 50% say they will not.

Mar 21, 2023 | autopacific.com | Robby DeGraff

Subscription services are creeping into today’s vehicles as automakers take advantage of connected cockpits and over-the-air update capability to gift consumers new features as well as upgrades after the purchase process. BMW currently offers monthly, annual, and one-time subscriptions for various features from dash cameras to remote engine start. Others have considered doing so for use of common amenities, like heated seats, but consumer backlash may dictate if that happens for the U.S. market.