Robert Sanders

Mar 26, 2025 | news.berkeley.edu | Robert Sanders |Christine Liu

The pleasure we get from eating junk food — the dopamine rush from crunching down on salty, greasy French fries and a luscious burger — is often blamed as the cause of overeating and rising obesity rates in our society. But a new study by scientists at the University of California, Berkeley, suggests that pleasure in eating, even eating junk food, is key for maintaining a healthy weight in a society that abounds with cheap, high-fat food.