Robin Langford

1 week ago | performancemarketingworld.com | Robin Langford

Spotlighting the movers, shakers, innovators, and thought leaders making a real difference in performance marketing, the PMW Powerlist 2025 has shone a light on the innovative solutions – and the innovators – changing the game. More than 300 nominations were received for the Powerlist, and a 10-strong expert judging panel (see below) had the unenviable task of whittling it down to 100, with the final list celebrated at a special event at Cannes Lions in June.

1 week ago | performancemarketingworld.com | Robin Langford

Attention is scarce, distractions are constant, and we all have places to be. So, how can brands cut through and ensure an idea that sounded great in the room truly lands? To explore how to design for distraction, a Campaign panel, in partnership with Uber Advertising, was convened to talk through best practices for breakthrough creative that earns attention. Don’t worry, it won’t take long. 1. Know your audience It’s a given that all brands should know their target audience.

1 week ago | performancemarketingworld.com | Robin Langford

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2 weeks ago | performancemarketingworld.com | Robin Langford

To continue enjoying this article, please sign in. You can register for free for limited further access. Email address Password Stay signed in Limited free articles a month Free email bulletins Get full access to all our subscriber-only content Unlock unlimited news, case studies and monthly masterclass videos Read our Deep dive insights like our Playbook series and Annual Workforce Report

2 weeks ago | performancemarketingworld.com | Robin Langford

Mixing competition with camaraderie, the electric atmosphere of the PMW Awards 2025 will see agencies and brands lay down their pitches for one night and celebrate their best work together.  Winners will be announced from 30 categories at a glamorous live event taking place at The Londoner Hotel. There will also be an overall Grand Prix award chosen by the panel of industry judges. The standard deadline for entries is Thursday 26th June.