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1 week ago |
performancemarketingworld.com | Robin Langford
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2 weeks ago |
performancemarketingworld.com | Robin Langford
To continue enjoying this article, please sign in. You can register for free for limited further access. Email address Password Stay signed in Limited free articles a month Free email bulletins Get full access to all our subscriber-only content Unlock unlimited news, case studies and monthly masterclass videos Read our Deep dive insights like our Playbook series and Annual Workforce Report
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2 weeks ago |
campaignasia.com | Robin Langford
Generative AI is bringing profound changes to the search landscape, making it more conversational, assistive, and agentic, according to a new report. Analysis by Forrester found search engines including Google, Bing, and ChatGPT are subsequently evolving into personal assistant-like tools, impacting all areas from B2C and B2B marketing to commerce and cognitive search. As part of the report, Forrester outlined three ways search is evolving with key examples across each criteria.
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2 weeks ago |
campaignasia.com | Robin Langford
“Doing good is good for business.” That quote, often attributed to George Cadbury, has long been a guiding star for brand leaders who believed capitalism could be a force for good. For decades, it held true. From Cadbury’s model village at Bournville to Anita Roddick’s trailblazing work at The Body Shop, brands that engaged with societal change were not only tolerated, they were admired.
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2 weeks ago |
performancemarketingworld.com | Robin Langford
To continue enjoying this article, please sign in. You can register for free for limited further access. Email address Password Stay signed in Limited free articles a month Free email bulletins Get full access to all our subscriber-only content Unlock unlimited news, case studies and monthly masterclass videos Read our Deep dive insights like our Playbook series and Annual Workforce Report
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Connected packaging: Most consumers would scan a product to learn about a brand https://t.co/RCR3UOpfKi #IoT #FMCG #CPG #QRCodes #NFC
Over one third of online shoppers ‘will only associate with responsible brands’ https://t.co/vGKsjhsblP #CSR #branding #digitalmarketing
RT @DigiAcademy: Feeling seen: Brits name their favourite diverse advertising campaigns https://t.co/9nuTOUCmed #digitalmarketing #conten…