Robyn Johnson

Featured in: Favicon

wiley.com

allrecipes.com Favicon

jhu.edu

searchengineland.com Favicon

searchenginejournal.com Favicon

matadornetwork.com Favicon

heraldlive.co.za Favicon

sdcexec.com Favicon

theadvocate.com.au Favicon

concrete-online.co.uk + 5 more

Articles

Key changes and implementation guide

Jan 14, 2025 | searchengineland.com | Robyn Johnson

Amazon recently announced significant changes to its product title policy, set to take effect Jan. 21. This update marks a shift in how sellers approach product listing titles on the Amazon platform. Titles have long been considered the most important piece of structured data on a product detail page for Amazon SEO. This is especially true as the title appears not only on the search engine results page (SERP) and product detail page but also as the advertising copy for most ad types.
Amazon SEO: A comprehensive guide

Dec 20, 2024 | searchengineland.com | Robyn Johnson

Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together to drive visibility and sales. This guide will show you how. Amazon’s search engine operates with a singular focus: connecting buyers with products they are most likely to purchase.
Utilizing Health Literacy to Empower Latino Adolescents

Oct 15, 2024 | onlinelibrary.wiley.com | Sonique Sailsman |Georgia College |Robyn Johnson

Conflicts of Interest The authors declare no conflicts of interest. References , , and . 2018. “Adolescent Health Literacy and Health Behaviors: A Systematic Review.” Journal of Adolescence (London, England.) 62, no. 1: 116–127. https://doi.org/10.1016/j.adolescence.2017.11.010. Latin American Association. 2024. Latin American Association: Who we Are. https://thelaa.org/who-we-are/. , and . 2021.
Amazon Advertising guide: How to reach customers and sell more

Oct 2, 2024 | searchengineland.com | Robyn Johnson

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business.
Optimizing for Amazon branded search: Best practices to boost visibility

Aug 7, 2024 | searchengineland.com | Robyn Johnson

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes:Your brand name. Product names. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels.
Amazon Sellers: Inventory Tips & Tactics For 2024 Success

Feb 16, 2024 | searchenginejournal.com | Robyn Johnson

Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides the potential loss of sales, poor inventory control also impacts the amount of inventory Amazon will allow you to send into the Fulfillment by Amazon (FBA) program. Keep reading to learn more about:• How your Inventory Performance Index (IPI) score impacts your available storage volume.
Why Integrated Marketing Matters On Amazon

Jan 18, 2024 | searchenginejournal.com | Robyn Johnson

Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To oversimplify, Amazon’s search engine is highly capitalistic; you need sales to get your products to rank organically.
A/B Testing Allows You To Maximize Your Profit on Amazon

Sep 4, 2023 | searchenginejournal.com | Robyn Johnson

Advertisement Identify areas for improvement in their listings, optimize content based on customer preferences, and stay competitive in the marketplace. As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, especially with the limitation of targeting capabilities off Amazon’s platform for Google and Meta.
Amazon Product Review Best Practices

May 15, 2023 | searchenginejournal.com | Robyn Johnson

Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to mature as a marketplace, it has become very sensitive to review manipulation. Using outdated tactics can trigger Amazon to remove most, if not all, of your listings. Even worse, if you are identified as someone manipulating reviews on Amazon, you could be permanently banned from the platform.
Zeroing In on Sustainability Practices in the Supply Chain

Apr 10, 2023 | sdcexec.com | Robyn Johnson |Peter Jones

Sustainability has shifted from being an auxiliary goal in an organization to a key requirement for business survival. This means that the supply chain must also adapt to meet this challenge. Accountability and transparency have become central to achieving sustainability targets. Importantly, sustainability involves more in its scope than reducing emissions.