Roger Jackson

Nov 18, 2024 | smeweb.com | Roger Jackson |Ankita Agrawal

By Roger Jackson, founder and CEO, SenseCheckWith content flooding our devices 24/7, the human attention span at first sight seems to be shrinking, leading many businesses to believe their advert or marketing has to be as brief as possible to succeed. However, what they often overlook is that people do still dedicate their full attention to what truly captivates them – they binge watch great dramas, listen to entire podcasts, and delve into their hobbies in huge depth.

Jun 6, 2024 | newdigitalage.co | Roger Jackson |Justin Pearse

By Roger Jackson, CEO, SenseCheckIn the ever-evolving marketing landscape, the term “ad fatigue” has become a common refrain in marketing discussions.  This concept suggests consumers are growing increasingly weary of advertisements in general, leading to diminishing returns on marketing investments. It has marketers on edge, fearing that their carefully crafted campaigns might fall flat. They then feel the need to keep changing their creative ideas to keep things “fresh”.

May 3, 2024 | thejournal.cii.co.uk | Roger Jackson

Insurance Institute of Kendal president Roger Jackson highlights the ongoing value of local institutes. The Insurance Institute of Kendal has a relatively small membership base: 270 members, split 186 in general insurance and 84 in financial services. With that in mind, it’s impressive to note that the council has nine active members, one of whom is the current president of the CII nationally – Ian Callaghan.

Sep 5, 2023 | moodiedavittreport.com | Martin Moodie |Roger Jackson |Ameesha Raizada

[email protected] Source: ©The Moodie Davitt Report This episode’s special guest on TRI-POD, The Moodie Davitt Report’s video podcast series in association with The SEVA Group, is Pauline Prescott, the founder of Formulae Prescott – a ‘smart skincare’ brand that offers multi-tasking products that are both convenient and effective.