Ron Thomas

5 days ago | ere.net | Ron Thomas |Matt Lowney |Peter Crush

This morning, something unusual happened. While browsing my LinkedIn feed, I saw a post from the Hasan Fardan Al Fardan, CEO of the Al Fardan Exchange. This branding campaign caught my eye—and stopped me mid-scroll. Fulfilling journeys since 1971. What struck me wasn’t the clever phrasing or the sleek rollout. It was the truth behind the message. Behind every transaction stood a purpose: education for a child, a family’s security, a home built, a future secured. That’s not just a slogan. That’s soul.

3 weeks ago | ere.net | Ron Thomas |Matt Lowney |Peter Crush |Mark Murphy

May 13, 2025 I recently came across a video that stopped me in my tracks. It featured children joyfully declaring what they wanted to be when they grew up—astronauts, dancers, scientists, and firefighters. There was no hesitation. Just vision. Just belief. It made me pause and ask: Why do we stop asking that question? Somewhere along the way, we swap childhood dreams for adult realities. Job descriptions replace curiosity. KPIs replace ambition.