Ross Kelly

Edinburgh

News and Analysis Editor at IT Pro

📝 History obsessed tech writer and long suffering Hearts fan 📍 Edinburgh, Scotland

Featured in: Favicon

itpro.com

einnews.com Favicon

edinburghlive.co.uk Favicon

digit.fyi

techradar.com Favicon

newsbreak.com Favicon

flipboard.com Favicon

advfn.com

Articles

Pure Storage pulls no punches with competitors amid Enterprise Data Cloud launch

1 week ago | itpro.com | Ross Kelly

Pure Storage’s big headline announcement this week is the launch of its Enterprise Data Cloud (EDC), and one senior company figure told ITPro it’s a key differentiator for the company. The new strategy is the culmination of more than a decade of ecosystem building for the storage giant, combining high-performance all-flash storage with a software portfolio aimed at simplifying operations with a dash of automation.
‘It’s a hard problem you can never solve unless you know the future’: Pure Storage founder talks all-flash, the death of disks, and the future of data storage

1 week ago | itpro.com | Ross Kelly

Storage is a “hard problem you can never solve unless you know the future,” says John ‘Coz’ Colgrove, but it hasn’t stopped him trying over the last 16 years. Speaking to ITPro, the Pure Storage founder has been a vocal champion of all-flash storage for nearly two decades now, having become frustrated with the sluggish performance and diminishing returns on traditional disk-based storage.
'The fans are still taking their seat’: Infrastructure modernization has come on leaps and bounds, but there’s still a long way to go

1 week ago | itpro.com | Ross Kelly

Infrastructure modernization has been the bane of many an IT leader over the last decade. It’s an expensive, exhausting process littered with perils - and it’s about as mission-critical as you can get. Regardless, enterprises across a range of industries have powered on in a bid to optimize operational efficiency, unlock cost savings, and bolster general productivity. The advent of generative AI in late 2022 changed the game though.
Pure Accelerate 2025: All the news and updates live from Las Vegas

1 week ago | itpro.com | Ross Kelly

Welcome to ITPro's coverage of Pure Accelerate 2025. We're live on the ground in Las Vegas this week covering all the big announcements. It's been a scorcher in the city of sin so far this week, and things are heating up here at Resorts World ahead of the opening keynote, with a steady stream of delegates now flowing into the conference hall.
'This was a very purposeful strategy': Pure Storage unveils Enterprise Data Cloud in bid to unify data storage, management

1 week ago | itpro.com | Ross Kelly

Pure Storage has announced the launch of a new unified data management platform aimed at streamlining infrastructure for enterprises - and CEO Charlie Giancarlo believes it’s a key differentiator for the company moving forward. Unveiled at the company’s Pure//Accelerate conference in Las Vegas this week, the Enterprise Data Cloud (EDC) service aims to provide enterprises with a “virtualized cloud of data” that can be easily monitored, scaled, and managed.
Pure Storage beefs up FlashBlade, FlashArray offerings in platform performance focus

1 week ago | itpro.com | Ross Kelly

Pure Storage has announced a raft of updates to its flash product lines in a bid to help enterprises contend with increasingly boisterous workloads. Unveiled at the firm’s annual Pure//Accelerate conference in Las Vegas, the next generation products are designed specifically for “demand, high-performance workloads”. First among the updates are an extension of the FlashArray//XL series, the R5, which the company said now “sets the bar for performance at extreme scale”.
There’s a ‘cloud reset’ underway, and VMware Cloud Foundation 9.0 is a chance for Broadcom to pounce on it

1 week ago | itpro.com | Ross Kelly

VMware Cloud Foundation 9.0 has officially dropped, with Broadcom touting a host of new capabilities for customers to “accelerate innovation, control cloud costs, and enable sovereignty and security”. According to Broadcom, CVF 9.0 boasts a “completely new architecture” aimed at streamlining private cloud deployments and removing friction between infrastructure and application teams.
What the new Microsoft Sovereign Cloud push means for European customers

1 week ago | itpro.com | Ross Kelly

Microsoft has announced fresh details on its European cloud sovereignty scheme, confirming that data stored by customers will stay in the region and adhere to European legislation. The new scheme, dubbed Microsoft Sovereign Cloud, will offer enterprises across the region access to three distinct options, including Sovereign Public Cloud, Sovereign Private Cloud, and National Partner Clouds.
‘I don’t think this is on people’s radar’: AI could wipe out half of entry-level jobs in the next five years - and Anthropic CEO Dario Amodei thinks we're all burying our heads in the sand | IT Pro

2 weeks ago | itpro.com | Ross Kelly

Graduates entering the workforce face an array of challenges at the best of times, but with the generative AI boom continuing, the technology poses an even bigger threat. SignalFire’s 2025 State of Talent report found hiring trends point toward a reduction in tech companies hiring recent college grads across 2024 - significantly less than in the year prior.
‘Don’t manage the storage, manage the data’: Pure Storage wants to simplify storage for the AI era - and Pure Accelerate 2025 will be a huge litmus test for customers

2 weeks ago | itpro.com | Ross Kelly

A lot has changed since I first attended Pure Accelerate in 2023. Hosted in June during the early days of the generative AI boom, it was clear Pure Storage viewed this industry pivot as a lucrative opportunity to showcase the power of all-flash storage. Sustainability benefits, energy efficiency, and performance were all highlighted as key benefits for customers dabbling in AI during this embryonic stage, and by all accounts the company nailed the messaging.

Contact details

Emails

[email protected]

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

X (formerly Twitter)

Followers: 225
Tweets: 99
DMs Open: No

No Tweets found.

Ross Kelly

Articles

Pure Storage pulls no punches with competitors amid Enterprise Data Cloud launch

‘It’s a hard problem you can never solve unless you know the future’: Pure Storage founder talks all-flash, the death of disks, and the future of data storage

'The fans are still taking their seat’: Infrastructure modernization has come on leaps and bounds, but there’s still a long way to go

Pure Accelerate 2025: All the news and updates live from Las Vegas

'This was a very purposeful strategy': Pure Storage unveils Enterprise Data Cloud in bid to unify data storage, management

Pure Storage beefs up FlashBlade, FlashArray offerings in platform performance focus

There’s a ‘cloud reset’ underway, and VMware Cloud Foundation 9.0 is a chance for Broadcom to pounce on it

What the new Microsoft Sovereign Cloud push means for European customers

‘I don’t think this is on people’s radar’: AI could wipe out half of entry-level jobs in the next five years - and Anthropic CEO Dario Amodei thinks we're all burying our heads in the sand | IT Pro

‘Don’t manage the storage, manage the data’: Pure Storage wants to simplify storage for the AI era - and Pure Accelerate 2025 will be a huge litmus test for customers

Contact details

Emails

Socials & Sites

X (formerly Twitter)