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1 week ago | 
thespiritsbusiness.com | Rupert Hohwieler
Dubai’s hottest drink is also its coldest, as Manja Stankovic of Mimi Kakushi explains about the bar’s signature Martini, the Shadrach. *This feature was originally published in the December 2024 issue of The Spirits Business magazine. ‘How do you like your Martini?’ is a question drinkers are asked often, garnering responses of various preferences.
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1 week ago | 
thespiritsbusiness.com | Rupert Hohwieler
Navjot Singh, from New Delhi’s speakeasy bar Lair, has been named World Class India Bartender of the Year 2025. Having won the India finale, Singh will move on to the World Class Global finals in Toronto – taking place from 28 September to 2 October – where he will represent his home nation. He said: “Winning the World Class India Bartender of the Year 2025 title is a moment of immense pride for me. This platform gives a chance to the most dynamic and inspiring mixologists in India.
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1 week ago | 
thespiritsbusiness.com | Rupert Hohwieler
Slovak spirit Tatratea has created a light version of its flagship tea-based herbal liqueur, bottled at 35% ABV. The expression’s ingredients are the same as the brand’s 52% Original liqueur – mountain water from the High Tatras, natural extracts from herbs and black tea, and fruit distillates and juices – but with a lower alcohol and sugar content.
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1 week ago | 
thespiritsbusiness.com | Rupert Hohwieler
With Formula One deals and a bottle designed with an iconic football club, spirits brands were feeling sporty with their marketing moves last month. Along with sport initiatives, one brand celebrated St Patrick’s Day (17 March) with a night of comedy, while others set their sights on expansion to Asia and the East.
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2 weeks ago | 
thespiritsbusiness.com | Rupert Hohwieler
Pernod Ricard-owned Malibu has called on Succession actor Brian Cox to front its latest campaign, which encourages work-life balance. Scottish actor Cox is seen in the advert reminding consumers to ‘clock off’ work this summer, ideally with a Malibu Piña Colada. The advert sees Cox dressed in a bright pink suit, rollerskating out of a chaotic boardroom meeting (at precisely 5.01pm) to hit the beach for a Malibu Piña Colada and enjoy his after-work freedom.
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2 weeks ago | 
thespiritsbusiness.com | Rupert Hohwieler
April has arrived, so roll up those bartending sleeves for our latest round of cocktail recipes, all of which can be made from home. Spring has sprung and the sun is shining (at least for readers in the Northern Hemisphere, apologies to those in the South), which means you’re probably dying for a cocktail. And from Gimlets to Martinis and a Tokyo Mule, we’ve rounded up a few recipes that can help out on that matter.
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2 weeks ago | 
thespiritsbusiness.com | Rupert Hohwieler
Pernod Ricard-owned Beefeater gin has launched the third iteration of its ‘The Spirit of London’ global campaign. Developed by director Camille Bouman and creative agency McCann London, the campaign is being brought to life through a film inspired by the English capital’s cross between century-old traditions and modern culture, which is said to also mirror Beefeater’s heritage and modernity. London is the home of Beefeater and where the gin is produced.
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2 weeks ago | 
thespiritsbusiness.com | Rupert Hohwieler
Produced in a biosphere in Wales, Dovey Native Botanical Gin has been granted a protected geographical indication (PGI) in the UK. The UK’s Geographical Indication Scheme protects a product’s name, authenticity and characteristics. Alongside the gin, Pembrokeshire rock oysters and Welsh heather honey were also given protected status, formally recognising their distinctive qualities and regional British heritage.
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2 weeks ago | 
thespiritsbusiness.com | Rupert Hohwieler
Drinks giant Diageo has taken majority ownership of Lobos 1707, the Tequila backed by LeBron James, in exchange for the brand rights of Cîroc Vodka in North America. The move is part of a joint venture Diageo has formed with Main Street Advisors (MSA), a leading investment and advisory firm. The joint venture was designed to maximise Cîroc’s brand rights in North America, and to enhance Lobos 1707 worldwide.
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2 weeks ago | 
thespiritsbusiness.com | Rupert Hohwieler
The new menu from the Punch Room at The London Edition hotel is being sold as a recipe book rather than your typical cocktail list. Since Punch Room opened more than 10 years ago, in 2013, the team have devised and ‘geeked out’ on their fair share of cocktail recipes, enough to make a book, some might say…Now, it’s also about time guests can try the recipes out for themselves at home, bars manager Anthony Callegari, told The Spirits Business of the concept behind its latest menu.
