The Spirits Business

The Spirits Business is the sole international magazine and website focused entirely on spirits. We connect with over 50,000 professionals in the spirits industry around the globe. Our audience includes top buyers in both the on-trade and off-trade sectors, as well as renowned bartenders from some of the most popular bars, including members of our media partner, the International Bartenders Association.

National, Trade/B2B

English

Magazine

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#187166

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#88889

Food and Drink/Beverages

#255

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Articles

Booze banter: cocktails SB would swipe left on

1 day ago | thespiritsbusiness.com | Georgie Collins

We like to think we’re a pretty open-minded bunch here at The Spirits Business – we’ll try anything once. But even we have our limits. Here, our editorial team shares the cocktails that we’d rather swerve when we’re sipping at the bar. Being part of the SB editorial team means we get to sample world-class cocktails on the regular (yes, it’s as brilliant as it sounds). But every now and then, a concoction comes along that makes us question our life choices – and our taste buds.
The Spirits Business

2 days ago | thespiritsbusiness.com | Georgie Collins

US-based grain-to-glass distillery Long Road has crafted its latest limited edition release with fresh asparagus grown in Michigan. The gin, named Asparagin, has been distilled on-site at the distillery in Grand Rapids, Michigan from locally-grown red winter wheat alongside a medley of wild and cultivated botanicals, and asparagus grown on a family farm in Mears.
Dram founders to open All My Gods

3 days ago | thespiritsbusiness.com | Lauren Bowes

Part of a partnership with burlesque performer and tattoo artist Roxy Velvet, All My Gods in London’s Bethnal Green will launch this summer. Chris Tanner, Martyn ‘Simo’ Simpson and Jack Wallis opened Dram in Soho in November 2023. Tanner is also behind newly opened east London spot Câv. Câv will soon have a neighbour in All My Gods, which ‘will pay homage to the lost greats of London’s dive bar scene’.
The Macallan refreshes visual identity

3 days ago | thespiritsbusiness.com | Lauren Bowes

Edrington-owned The Macallan has collaborated with designer David Carson to reimagine the design of its Double Cask, Sherry Oak and Colour Collections. Carson has a longstanding relationship with the single malt Scotch whisky brand, having visually directed the launch of the Colour Collection in 2023. He has also worked with the brand on travel retail activations globally and at LAX.
Preview: BCB London 2025

3 days ago | thespiritsbusiness.com | Lauren Bowes

The Bar Convent family will debut its first London show this month, taking place at the capital’s Tobacco Dock. The drinks trade has a new fixture in its calendar, as BCB makes its long-awaited London debut. Formerly known as Imbibe Live, the show will host its first show under the Bar Convent family of brands from 30 June to 1 July. As well as a new name, the event has moved from its long-time home at Olympia London to Tobacco Dock in Wapping. This is no simple rebrand.
Mount Gay ages rum in Rémy Martin casks

3 days ago | thespiritsbusiness.com | Georgie Collins

Barbadian producer Mount Gay has matured its rum in ex-Rémy Martin casks for the eighth release in its Master Blender Collection. Crafted by master blender Trudiann Branker, The Cognac Cask Expression is the first Mount Gay rum to be entirely aged in casks that previously held Cognac. For this project, Branker turned to casks from Rémy Martin, which shares the same parent company (Rémy Cointreau) as Mount Gay.
The big interview: Caspar MacRae, The Glenmorangie Co

3 days ago | thespiritsbusiness.com | Melita Kiely

A three-year partnership between Hollywood icon Harrison Ford and Glenmorangie, plus a multi-million-pound investment in Ardbeg House – improvements are coming thick and fast at The Glenmorangie Company. We spoke to CEO Caspar MacRae to learn more about his vision. *This feature was originally published in the March. 2025 issue of The Spirits Business magazine.
Top 10 most popular whisky distilleries in 2025

4 days ago | thespiritsbusiness.com | Lauren Bowes

The Cask Connoisseur’s third list of the UK and Ireland’s most-loved whisky distilleries has been released. The marketing firm is run by Luke Slater, beer connoisseur; Chris Walster, whisky connoisseur; and Isobel Walster, marketing connoisseur. It released its first most-popular distillery list in 2023 and revisited the concept last year. In its first two years, England’s Cotswolds Distillery took the top spot – however, this year it’s all change.
Sly Dog Rum: revolutions need revolutionaries

4 days ago | thespiritsbusiness.com | Georgie Collins

British rum brand Sly Dog has landed a ‘significant’ investment that will allow it to ‘turn up the volume’ on its mission to modernise the spiced rum category. Brothers Louis and Bruce Goddard-Watts founded Sly Dog Rum in 2020 with the primary motivation of modernising the spiced rum category, which the pair felt was stuck with a cheap, low-quality image. Together, the siblings sought to create a premium spiced rum that broke free of the stereotypical pirate imagery associated with the category.
The Spirits Business

4 days ago | thespiritsbusiness.com | Melita Kiely

Texas-made Tito’s Handmade Vodka will host a free masterclass in Edinburgh that will benefit non-profit Equal Measures. On Monday 23 June, Tito’s will host a free masterclass for trade professionals at Carte Blanche! in Edinburgh, Scotland. The masterclass will take place from 3pm-5pm. For each person in attendance, Tito’s Handmade Vodka will donate £100 to Equal Measures, up to £5,000.