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1 week ago | 
insider.fitt.co | Sam Sette |Ryan Deer
David is putting protein first. What’s happening: The high-protein food brand from RXBAR co-founder Peter Rahal secured $75M in a Series A led by Greenoaks and acquired fat-alternative maker Epogee to fuel its next phase of growth. Sculpted. Backed by Andrew Huberman and Peter Attia, its flagship bar taps food science to deliver 28g of protein with just 150 calories and no sugar. Riding consumers’ protein obsession, it raised $10M last August.
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1 week ago | 
insider.fitt.co | Sam Sette |Ryan Deer
The bathroom is becoming a diagnostic lab. What’s happening: Gut health startup Throne secured $4M in a seed round led by Moxxie Ventures, with participation from Lance Armstrong and Justin Mares. Funding will help bring its AI-powered toilet-affixed diagnostic device to market early next year. Stool science. Throne’s flagship product uses computer vision to monitor human waste for signs of colitis, IBS, and kidney disease, and hydration levels.
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1 week ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Midi Health is with women for the long haul. What’s happening: The digital menopause care platform launched AgeWell, a diagnostics-led longevity program for women over 30. Long live. Raising $85M in the past two years, Google-backed Midi Health is redefining women’s health. Extending beyond midlife care, Midi’s clinician-led platform now addresses life before, during, and after menopause.
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1 week ago | 
insider.fitt.co | Sam Sette |Ryan Deer
In this Q&A, you’ll hear from Anne Fulenwider, co-founder & co-CEO of Alloy Women’s Health, a digital clinic for perimenopause and menopause. Anne discusses the gap in care for midlife women and why adding solutions for gut health, sexual wellness, and weight loss are part of the equation. Tell us about Alloy. Anne Fulenwider: Alloy Women’s Health is a one-stop solution for perimenopause and menopause care.
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2 weeks ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Strava keeps growing. What’s happening: The social-oriented activity tracking platform secured fresh funding led by Sequoia Capital, valuing the company at $2.2B, including debt. It also announced a suite of new features and acquisition of cycling app The Breakaway. Strava for more. Ubiquitous among endurance sport athletes, Strava counts 150M global users. Tracking ~50 activity types, it’s been broadening its appeal while sweetening its subscription with premium features.
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2 weeks ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Autoimmunes are under new management. What’s happening: WellTheory, a whole-person care platform for autoimmune disease, closed a $5M round and unveiled AI features for providers and their patients. Long time coming. ~50M Americans suffer from an autoimmune disorder, where the immune system attacks healthy tissue, carrying a $180B burden in direct healthcare costs annually.
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2 weeks ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Sunlighten is diversifying. What’s happening: The infrared sauna and light therapy brand acquired key assets of Ice Barrel, maker of cold tubs and chillers. Bring the heat. A category leader for 25 years, Sunlighten has accelerated alongside interest in self-care and recovery. Along with growing DTC sales, Sunlighten’s B2B division outfits fitness, pro sports, and wellness hospitality partners — including the NFLPA, Life Time, F45 Training, Canyon Ranch, and Six Senses resorts.
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2 weeks ago | 
insider.fitt.co | Sam Sette |Ryan Deer
The Athletic Clubs is enlisting new crews. What’s happening: The NYC-based training concept raised $3.5M in funding to expand its network of private gyms. Adding to its five clubs, it will expand to 15 in the next two years while entering new markets. Roll call. Training in set squads, members meet with a coach twice weekly for strength and conditioning workouts, with supplemental class offerings available.
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3 weeks ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Chobani is going from strength to strength. What’s happening: Greek yogurt giant Chobani is acquiring plant-based meal brand Daily Harvest as it moves beyond the dairy aisle. Terms of the deal were not disclosed. Ready to go. Founded in 2015, Daily Harvest pioneered direct-to-consumer frozen meals made from organic fruits and vegetables. At its peak, the brand hit a $1.1B valuation and expanded into grocery with smoothies, harvest bowls, and flatbreads.
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3 weeks ago | 
insider.fitt.co | Ali Pokorny |Ryan Deer
Anthony Geisler is back. The news: The founder and ex-CEO of Xponential Fitness debuted Sequel Brands, a new wellness franchise group. Reloaded. Ousted by XPOF amid federal investigations, Geisler’s new venture follows a familiar playbook with a different ethos. After scaling Xponential’s 10 brands—like Club Pilates and StretchLab—globally, he’s refined Sequel’s portfolio for performance and longevity:Pilates Addiction: LA-born athletic-style reformer studio.
