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1 week ago | 
insider.fitt.co | Sam Sette |Samantha Sette
SIRO Hotels is eyeing high-performance travel. What’s happening: Hospitality operator Kerzner International brought its fitness and recovery concept to Porto Montenegro, marking its European debut. Joining its Dubai flagship, SIRO Boka Place blends training, recovery, and Mediterranean-inspired nutrition. Destination fitness. While each room is optimized for holistic wellness, SIRO encourages guests to venture beyond.
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1 week ago | 
insider.fitt.co | Sam Sette |Ryan Deer
David is putting protein first. What’s happening: The high-protein food brand from RXBAR co-founder Peter Rahal secured $75M in a Series A led by Greenoaks and acquired fat-alternative maker Epogee to fuel its next phase of growth. Sculpted. Backed by Andrew Huberman and Peter Attia, its flagship bar taps food science to deliver 28g of protein with just 150 calories and no sugar. Riding consumers’ protein obsession, it raised $10M last August.
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1 week ago | 
insider.fitt.co | Sam Sette |Anthony Vennare
Today’s issue is presented by Leading the UK’s well-being movement. ADHD is up for debate. A record 7M American kids have ADHD, up from 2M in the mid ’90s. With one in nine now diagnosed, the condition’s causes—and even its validity—are under scrutiny. While critics question its biological basis, most experts trace ADHD to a mix of genetic and environmental factors.
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1 week ago | 
insider.fitt.co | Sam Sette |Ryan Deer
The bathroom is becoming a diagnostic lab. What’s happening: Gut health startup Throne secured $4M in a seed round led by Moxxie Ventures, with participation from Lance Armstrong and Justin Mares. Funding will help bring its AI-powered toilet-affixed diagnostic device to market early next year. Stool science. Throne’s flagship product uses computer vision to monitor human waste for signs of colitis, IBS, and kidney disease, and hydration levels.
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1 week ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Midi Health is with women for the long haul. What’s happening: The digital menopause care platform launched AgeWell, a diagnostics-led longevity program for women over 30. Long live. Raising $85M in the past two years, Google-backed Midi Health is redefining women’s health. Extending beyond midlife care, Midi’s clinician-led platform now addresses life before, during, and after menopause.
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1 week ago | 
insider.fitt.co | Sam Sette |Ryan Deer
In this Q&A, you’ll hear from Anne Fulenwider, co-founder & co-CEO of Alloy Women’s Health, a digital clinic for perimenopause and menopause. Anne discusses the gap in care for midlife women and why adding solutions for gut health, sexual wellness, and weight loss are part of the equation. Tell us about Alloy. Anne Fulenwider: Alloy Women’s Health is a one-stop solution for perimenopause and menopause care.
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2 weeks ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Strava keeps growing. What’s happening: The social-oriented activity tracking platform secured fresh funding led by Sequoia Capital, valuing the company at $2.2B, including debt. It also announced a suite of new features and acquisition of cycling app The Breakaway. Strava for more. Ubiquitous among endurance sport athletes, Strava counts 150M global users. Tracking ~50 activity types, it’s been broadening its appeal while sweetening its subscription with premium features.
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2 weeks ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Autoimmunes are under new management. What’s happening: WellTheory, a whole-person care platform for autoimmune disease, closed a $5M round and unveiled AI features for providers and their patients. Long time coming. ~50M Americans suffer from an autoimmune disorder, where the immune system attacks healthy tissue, carrying a $180B burden in direct healthcare costs annually.
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2 weeks ago | 
insider.fitt.co | Sam Sette |Anthony Vennare
Presented by A smart ecosystem transforming healthcare through exercise. Hey gang 👋Quick update: Fitt has a new look and a bigger vision. What started as a newsletter is now a holding company. We build, acquire, and invest in health & wellness businesses. Check out the refresh and what’s next. Anthony & the Fitt teamCreatine is being rebranded.
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2 weeks ago | 
insider.fitt.co | Sam Sette |Ryan Deer
Sunlighten is diversifying. What’s happening: The infrared sauna and light therapy brand acquired key assets of Ice Barrel, maker of cold tubs and chillers. Bring the heat. A category leader for 25 years, Sunlighten has accelerated alongside interest in self-care and recovery. Along with growing DTC sales, Sunlighten’s B2B division outfits fitness, pro sports, and wellness hospitality partners — including the NFLPA, Life Time, F45 Training, Canyon Ranch, and Six Senses resorts.
