Articles

  • 4 weeks ago | marketingprofs.com | Ryan Tamminga

    Sign in or sign up to access this audio feature! No worries ... it's FREE! Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance. Real-time VoC feedback gives companies a unified view of their customer data, enabling them to identify and address issues promptly, enhance customer relationships, and drive strategic decisions.

  • 1 month ago | customerthink.com | Ryan Tamminga

    As competition intensifies in a crowded marketplace, Customer Experience (CX) has emerged as a critical differentiator, allowing companies to stand out and gain a competitive edge. Yet, many organizations struggle to measure and demonstrate the true value of their CX initiatives. This challenge stems from the complexity of CX itself – it spans entire organizations, with different teams impacting and interpreting success in various ways.

  • 2 months ago | customerthink.com | Ryan Tamminga

    Customer obsession is more than just a buzzword — it’s about embedding the voice of the customer into the very fabric of your organization. Being customer-obsessed means asking the right questions—what do customers want, what are their pain points, and how can we improve their experience? It’s about paying attention to feedback and making changes that matter. In this post, we dive into the fundamentals of being a customer obsessed organization.

  • Nov 5, 2024 | cmswire.com | Ryan Tamminga

    SPONSORED CONTENTAchieving business goals starts with having the best metrics in place to understand and respond to customers. Organizational success starts with being able to measure the right customer experience (CX) metrics. Identifying where and how your organization exceeds customer expectations is the key to responding to customers, driving satisfaction, loyalty, retention and business goals. Yet CX metrics continue to vex some organizations.

  • Jan 30, 2024 | customerthink.com | Ryan Tamminga

    AI will impact Customer Experience (CX) in 2024 in at least three different ways. First, the call center will be transformed as AI plays a larger role in solving customer demands. Second, “citizen developers” in CX and elsewhere will transform their work with automation. And third, AI will impact the shopping experience, giving CX teams a mass of customer data they can use to inform the customer journey.

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