Sabrina Quagliozzi

New York

Editor-in-Chief at The Media Leader

Editor-in-chief @medialeaderus. Ex-@bloombergTV NY/London. Insta: SabrinaBFMNY

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Articles

Lionsgate partners with AI startup Runway to revolutionize filmmaking

Sep 18, 2024 | us.themedialeader.com | Sabrina Quagliozzi

Lionsgate, the entertainment company behind blockbuster hits like “John Wick” and “The Hunger Games,” is diving headfirst into the world of artificial intelligence (AI) by partnering with Runway, a leading AI startup. This collaboration aims to leverage AI to enhance the filmmaking process and potentially save millions of dollars. First-of-its-kind AI collaborationThe partnership involves Lionsgate granting Runway access to its vast library of films and TV shows.
Forget the resume, send a Pizza

Sep 17, 2024 | us.themedialeader.com | Sabrina Quagliozzi

Want to stand out in the competitive NYC job market? Pizza Hut’s ResZAmes campaign lets you do just that by having your resume delivered on a hot pizza!“Who could possibly ignore a resume when it is delivered as a delicious pizza?”This innovative approach tackles the disheartening statistic that 75% of resumes never see the light of day, the company said in a press release. By combining their iconic pizza boxes with applicant resumes, Pizza Hut hopes to grab attention.
Creator marketing platform Humanz expands into the U.S.

Sep 12, 2024 | uk.themedialeader.com | Sabrina Quagliozzi

Humanz, a marketing platform for content creators and brands, has entered the U.S. market, the company announced on Thursday, bringing a fresh approach to influencer marketing. A growing industry demands changeThe influencer marketing landscape is experiencing explosive growth, with creators holding immense power to reach targeted audiences. Recognizing this shift, over 90% of marketers now leverage influencers in their strategies, stated Humanz in its statement.
Warner Bros. Discovery and Charter expand partnership, bringing HBO Max to Spectrum customers

Sep 12, 2024 | uk.themedialeader.com | Sabrina Quagliozzi

Warner Bros. Discovery and Charter Communications announced a multi-year distribution partnership, fully integrating cable channels with streaming services like HBO Max and Discovery+.
Murdoch’s media empire faces uncertain future as family feud heats up

Sep 12, 2024 | uk.themedialeader.com | Sabrina Quagliozzi

A high-stakes legal battle is set to unfold behind closed doors on Monday in Reno, Nevada, as Rupert Murdoch, the media mogul behind Fox News and The Wall Street Journal, seeks to solidify his eldest son Lachlan’s control over his vast media empire. Rupert Murdoch wants Lachlan to maintain control over media empireThe 93-year-old Murdoch is attempting to amend a family trust to ensure that Lachlan, his chosen successor, maintains a firm grip on the company even after Murdoch’s death.
Google turns your research into an AI-generated podcast

Sep 12, 2024 | uk.themedialeader.com | Sabrina Quagliozzi

NotebookLM, the AI-powered note-taking app Google launched last year, just got a major upgrade! Google unveiled “Audio Overview,” a feature that transforms your research materials into an engaging conversation. Conversations between two AI hosts that bring your research to lifeImagine two friendly AI hosts discussing the intricacies of your research topic. That’s the experience Audio Overview offers.
Social media’s dark side: States push for warning labels

Sep 11, 2024 | us.themedialeader.com | Sabrina Quagliozzi

Attorneys General from 42 states have united to demand that social media platforms implement warning labels to safeguard children from the potential harms associated with excessive online usage. Concerns over social media’s impact on youth mental healthIn a joint letter addressed to Congress, the state officials expressed their deep concern over the growing body of evidence linking social media addiction to mental health crises among young adults.
Will Ferrell takes PayPal everywhere in new campaign

Sep 11, 2024 | uk.themedialeader.com | Sabrina Quagliozzi

Comedy legend Will Ferrell is back in the spotlight, this time starring in PayPal’s largest-ever U.S. ad campaign. In the ad, Ferrell reimagines Fleetwood Mac’s iconic “Everywhere,” singing about the convenience of paying with PayPal and the PayPal Debit Mastercard. From supermarkets to streetwear boutiques and even electric vehicle charging stations, Ferrell demonstrates how PayPal can be used virtually anywhere.
Live shopping takes center stage at the 2024 VMAs

Sep 11, 2024 | uk.themedialeader.com | Sabrina Quagliozzi

Forget popcorn, the 2024 MTV Video Music Awards is serving up a side of instant shopping thanks to a partnership between Paramount Global and shoppable advertising company Shopsense AI. This collaboration brings “live shopping” to the VMAs for the first time ever, allowing viewers to instantly shop the red carpet looks and designer outfits they see on screen.
No more soup for Campbell

Sep 11, 2024 | uk.themedialeader.com | Sabrina Quagliozzi

The 155-year-old Campbell Soup Company is rebranding as The Campbell’s Company… but remains dedicated to its core product: soup. Embrace a wider range of productsThe decision, announced by CEO Mark Clouse, aims to better represent the company’s broader offerings. While soup remains a significant part of Campbell’s business, it no longer dominates its sales. The company’s snack division, featuring brands like Goldfish and Kettle chips, has seen substantial growth in recent years.