Sadia Khalil

Nov 20, 2024 | mdpi.com | Sat Gupta |Michael Parker |Sadia Khalil

1. IntroductionResearchers in disciplines as far-flung as business, public health, and psychology need answers to questions that are hard to obtain, because they involve sensitive personal information. In such scenarios, “social desirability bias” comes into play. Latkin et al. (2017) describe SDB as the tendency of respondents to underreport socially undesirable attitudes or behaviors and to overreport more desirable attributes [1].

Dec 22, 2023 | mdpi.com | Michael Parker |Sadia Khalil |Sat Gupta

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