Sajal Kohli

Aug 23, 2024 | mckinsey.com | Lily Highman |Becca Coggins |Christina Adams |Warren Teichner |Kari Alldredge |Sajal Kohli

A boost in optimism has translated into a greater willingness to spend. But consumers remain cautious. Here’s the latest research from our ConsumerWise team.

Jul 25, 2024 | mckinsey.com | Sajal Kohli |Joydeep Sengupta

Despite lingering concerns about inflation and the high cost of living, consumers across all ages and product categories still want to spend—thoughtfully.

Jun 10, 2024 | mckinsey.com | Christina Adams |Kari Alldredge |Sajal Kohli

Amid massive shifts in the consumer landscape, companies can’t afford to rely on yesterday’s consumer insights. Here are nine trends that merit close attention.