Saleah Blancaflor

New Jersey, Oklahoma

TV News Reporter at Adweek

🇵🇭 • tv reporter, @adweek • past: @njdotcom • @fastcompany • @morningconsult • @nbcnews • @people • 📬: [email protected]

Featured in: Favicon

nj.com (+1) Favicon

medium.com Favicon

yahoo.com

aol.com

nbcnews.com Favicon

people.com Favicon

fastcompany.com Favicon

ew.com

flipboard.com Favicon

polygon.com + 91 more

Articles

Revry Names Sydney Walz as New Head of Marketing

3 days ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Revry, an LGBTQ+ streaming platform, has named Sydney Walz as its new head of marketing. The company announced the news on Friday, noting that Walz will lead the development and implementation of marketing strategies, looking to broaden Revry’s reach and engagement.
Why Hacks' Season 4 Marketing Campaign Is So (Jean) Smart

6 days ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. It’s a full house at HBO this spring, and the company is taking a Smart approach to its marketing.
Hallmark Embraces Reality Programming, Immersive Experiences for Upfront

6 days ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Just like a classic romcom tale, Hallmark wants fans to fall in love with them year-round. This month, Hallmark announced an expansive slate of original movies and series across various genres, as well as more immersive fan activations and experiences. And of course, the company will have new holiday content, all of which is available on the Hallmark Channel and streaming platform Hallmark+.
Jimmy Fallon Leads NBC Marketing Competition Reality Series

1 week ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Jimmy Fallon is getting into the reality competition space—and it comes with a marketing twist. NBC has greenlit a new unscripted series called On Brand with Jimmy Fallon, which will premiere later this year and feature The Tonight Show host starting a premier marketing agency and looking for creatives to deliver winning campaigns.
CoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent

1 week ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Moonbug Entertainment-owned CoComelon is launching its first brand campaign for the popular TV show. Moonbug Entertainment’s CoComelon, known for its nursery rhymes, is one of the biggest children’s shows today. As of May 2024, it was the third most-subscribed and second most-viewed channel on YouTube. All eight seasons of the show also appeared in Netflix’s top 100 shows of 2024, Deadline reported.
5 Immersive Brand Collabs for The Last of Us Season 2

1 week ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The Last of Us is back—and with it comes a slate of cap-tivating brand collaborations. When the first season premiered in January 2023, HBO reported that it attracted 4.7 million viewers across linear and HBO Max platforms, marking the premium network’s second-largest launch, trailing behind House of the Dragon. The finale also broke records, drawing in 8.2 million viewers.
Reneé Rapp Turns Regina George Into an Empress for Paramount+

2 weeks ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Can you imagine a world where Mean Girls meets Gladiator? Well, you no longer have to dream. Today, Paramount+ debuted a new spot, the second one in the streamer’s Find Your Mountain multi-platform marketing campaign, which was launched to highlight the platform’s film offerings. The ad spoofs two of Paramount+’s biggest movies over the past year: 2024’s Mean Girls and Gladiator II.
Roku Continues to Grow Amid Shifting Leadership and TV Landscape

2 weeks ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Roku had a big 2024, and it plans on keeping that momentum going. The company announced at the beginning of 2025 that it surpassed 90 million streaming households in the first week of January. It’s currently the No. 1 selling TV OS in the U.S., Canada, and Mexico.
Here's IAB's 2025 NewFronts Schedule

2 weeks ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The 2025 NewFronts schedule has officially been unveiled. This year’s IAB NewFronts takes place from May 5th to May 8th in New York. The four-day event will offer a first look at what digital media companies and tech platforms are planning for the coming year from new shows, streaming strategies, and ways to connect with audiences through video.
Samsung Ads and Magnite Expand Partnership to Better Target Streaming Ads

2 weeks ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Magnite, a firm that sells advertising technology to publishers, is deepening its global partnership with Samsung Ads. The two companies have worked together since 2018, and the renewal of the partnership is aimed at boosting addressability in streaming. Samsung Ads will leverage Magnite’s product called Magnite Access to better manage behavioral audience data.