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MarTech Interview with Aaron Kechley, CEO at Zappi

1 week ago | martechseries.com | Sales TechStar |Paroma Sen

Hi Aaron, tell us about yourself and your journey in the SaaS market? Thank you for having me. Excited to be here today! For a bit about me: I’ve spent my career helping brands solve complex problems with data. I spent 15 years in the digital media industry where I saw firsthand how technology shifted the industry from a manual services-based model to an automated, self-service-dominated model.
MarTech Interview with Meghann York, SAP

2 months ago | martechseries.com | Sales TechStar |Paroma Sen

What should modern marketers do to drive impactful customer loyalty programs? Meghann York, Global Head of Product Marketing at SAP weighs in with proven tips:Hi Meghann, tell us about yourself and your role at SAP? I’m Meghann York, and I lead the Product Marketing team at SAP. My role focuses on empowering businesses to create meaningful and lasting customer relationships.
MarTech Interview with Amanda McGuckin Hager, TrueDialog

2 months ago | martechseries.com | Sales TechStar |Paroma Sen

Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog chats the growing impact of SMS marketing in today’s multi-channel marketing game in this MarTech Series catch-up:Hi Amanda, what about the state of B2B martech and marketing needs on overhaul today? There are so many great tools to help marketers and sales teams pull data lists, automate email outreach, and perform efficient dialing.
2025 Video Marketing Strategies That Matter

2 months ago | martechseries.com | Sales TechStar |Chris Savage

2025 is going to change the game for video marketing. Authenticity, speed, and innovation will define who wins and who gets left behind. B2B influencers are reshaping trust and engagement, personalized video is transforming workplace communication, and AI is disrupting everything in sight. Here’s the truth: the future of video isn’t waiting for you.
MarTech Series’s Marketing Technology Highlights of The Week

Jan 20, 2025 | martechseries.com | Sales TechStar

Will podcast advertising dominate B2B SaaS marketing trends? And how will the demand for CTV shape up in 2025? Find out more from this weekly martech highlight:Many marketers rely too heavily on obvious intent signals, overlooking other user behaviors. Balancing personalization with privacy can result in campaigns that are either too generic or overly intrusive. Additionally, a lack of integration between data insights and actionable strategies reduces campaign efficiency.
MarTech Series’s Marketing Technology Highlights of The Week

Jan 13, 2025 | martechseries.com | Sales TechStar

What does it take to capitalize on the best of native ads? And how will GenAI make an impact here? Catch the latest in adtech and martech today:Advertising isn’t going away. People want to be informed about products that can make their lives better, but with AI content consumption, I suspect there will be some awkward period where society is trying to find an appropriate balance, and I don’t suspect we will land on an “Everything is AI” content-scape.
MarTech Series’s Marketing Technology Highlights of The Week

Dec 9, 2024 | martechseries.com | Sales TechStar

Japan’s No1. Search and Social marketing platform is launching in the US starting 2023. Shirofune has91% market share in Japan and it’s been used by top digital agencies like Dentsu or Rakuten, as well as
MarTech Series’s Marketing Technology Highlights of The Week

Dec 2, 2024 | martechseries.com | Sales TechStar

_________When evaluating if a software solution is the right fit for your team, it’s important to find high-quality tools that add value to the overall business. Does the new application have capabilities that allow you to consolidate tools and allocate those resources? How easily will it plug into your existing tech stack? With the plethora of options on the market, any new tool we bring on has to be scalable to Contentful’s growth, including API capabilities and real-time collaboration.
MarTech Interview with Elizabeth Maxson, CMO at Contentful

Nov 26, 2024 | martechseries.com | Paroma Sen |Sales TechStar

Elizabeth Maxson, CMO at Contentful weighs in on the future of AI and how content marketers need to prep more to drive personalization across marketing journeys in this MarTech catch-up:___________Hi Elizabeth, tell us more about your martech and marketing journey. I’ve worked in marketing for more than 18 years across a variety of industries, including finance, automotive and tech.
MarTech Series’s Marketing Technology Highlights of The Week

Nov 25, 2024 | martechseries.com | Sales TechStar

To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought. Notifications Episode 216: AI’s Overall Business Impact with Yinyin Liu, VP, AI at Seismic00:0018:58 Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable00:0017:14