Sam Anderson

6 days ago | thedrum.com | Sam Anderson

Early in that research one thing is clear: the appeal of Miami is in large part as a hub that brings together a good deal of the rich diversity of the Americas. The report will be the first in a series that puts adland’s new centers of excellence under the cultural and commercial microscope. Because while Miami’s creative scene has gone stratospheric, it’s not alone: power in the industry is diversifying through the world.

1 week ago | thedrum.com | Sam Anderson

The report, produced by economists at S&P Global Market Intelligence, finds that more British marketers revised budgets downwards in the first quarter of 2025 than increased them – the first time that’s happened in four years. The core of the research is a questionnaire sent to 300 top UK marketing directors. Almost a quarter of them (24.2%) reported having reduced marketing budgets, compared with 19.4% who increased them – a 4.8% net balance in the negative.

2 weeks ago | thedrum.com | Sam Anderson

A TikTok video shows Clark unboxing a brain chip called Nubbin with purported ‘memory curation’ capabilities. He takes the chip for a spin with clouded-over eyes and wobbly-voiced nostalgia. But the Nubbin is not, of course, real. It’s a fictional creation of TCKR Systems, an in-show tech company first seen as Tuckersoft in the famous Black Mirror interactive episode Bandersnatch. @rylan The most SUPERNATURAL unboxing video I've ever done...

2 weeks ago | thedrum.com | Sam Anderson

Coffee houses, cafes and salons have long been among cities’ favorite ‘third spaces’ – spots to shoot the breeze, chatter and whittle away time. But Kitchen is actually three things in one: coffee shop, charity and creative agency. The coffee part is self-explanatory: it sells beverages.

2 weeks ago | thedrum.com | Sam Anderson

In a brief reprieve from AI being the disruptor on every business’s mind, global tariff chaos has rushed to the forefront as the biggest headache on offer. Keeping track is not easy. International trade, usually an area where any movement is as slow as the turning of a ship, has found the ultimate accelerant in the form of dealmaker-in-chief Donald Trump.