Sam Lauron

Dec 19, 2024 | blog.hubspot.com | Sam Lauron

Over the past year, I’ve learned about many use cases for AI across sales and marketing. But, one use case I haven’t seen talked about as much is AI pricing models. AI is already a useful solution for many sales processes, from automating manual tasks to uncovering personal data. So why not apply AI’s data-driven approach to pricing models and optimization, too? I wanted to learn more about AI pricing models and how AI can help optimize pricing for all industries, so I talked to the experts.

Oct 28, 2024 | blog.hubspot.com | Sam Lauron

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best.

Oct 28, 2024 | tuitmarketing.com | Sam Lauron

Home International Marketing Getting B2B Ecommerce Right — Here’s What I Learned From Experts By Sam LauronB2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast.

Oct 13, 2024 | blog.hubspot.com | Sam Lauron

Website privacy policies may not be glamorous, but they’re critical, especially now that more people are concerned about data privacy. Research from Pew Research Center found that 67% of U.S. adults don’t understand what companies are doing with their personal data. And I don’t know about you, but I’ve found myself in this camp before, too.

Sep 29, 2024 | blog.hubspot.com | Sam Lauron

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention.