Sam Lauron

Jan 29, 2025 | blog.hubspot.com | Sam Lauron

I experience AI content personalization on a near-daily basis, and you probably do, too. Netflix suggests new shows it thinks I’d. Spotify curates playlists based on what genres and artists I listen to. AI powers most of the content I interact with every day. While those are broad examples from major companies, AI content personalization can be applied to businesses of all sizes.

Dec 19, 2024 | blog.hubspot.com | Sam Lauron

Over the past year, I’ve learned about many use cases for AI across sales and marketing. But, one use case I haven’t seen talked about as much is AI pricing models. AI is already a useful solution for many sales processes, from automating manual tasks to uncovering personal data. So why not apply AI’s data-driven approach to pricing models and optimization, too? I wanted to learn more about AI pricing models and how AI can help optimize pricing for all industries, so I talked to the experts.

Oct 28, 2024 | blog.hubspot.com | Sam Lauron

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best.

Oct 28, 2024 | tuitmarketing.com | Sam Lauron

Home International Marketing Getting B2B Ecommerce Right — Here’s What I Learned From Experts By Sam LauronB2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast.

Oct 13, 2024 | blog.hubspot.com | Sam Lauron

Website privacy policies may not be glamorous, but they’re critical, especially now that more people are concerned about data privacy. Research from Pew Research Center found that 67% of U.S. adults don’t understand what companies are doing with their personal data. And I don’t know about you, but I’ve found myself in this camp before, too.