Samantha J. Warrington's profile photo

Samantha J. Warrington

London

Head of Content Production at Drapers

Editor and Blogger at Surviving Sundays

Experienced content professional, yoga, meditation and mindfulness teacher, Zenways yoga teacher trainer, mother and daughter. All expressions my own.

Featured in: Favicon drapersonline.com Favicon survivingsundays.com Favicon cell.com Favicon substack.com Favicon allthingsfashiontech.substack.com

Articles

  • Luxe Collective live and direct: making conversions with livestreaming

    1 week ago | drapersonline.com | Samantha J. Warrington

    Livestream shopping on social media presents an especially exciting opportunity. Forecasting company WGSN found that conversion rates during livestream shopping were up to 10 times  higher than conventional ecommerce in its Ecommerce Reinvented: A Future Build on Connection report in January 2025. Read more: Social enterprise: how to cultivate community and convert it into cashResale platform Luxe Collective is leveraging livestreaming. It launched on TikTok Shop in April 2024.

  • Cost control, conscious fashion, independent inspiration and more in April's Drapers

    3 weeks ago | drapersonline.com | Samantha J. Warrington

    Gucci, Versace, Bottega Veneta, Chanel, Loewe, Dior, Jil Sander, Carven and Mugler have kicked off a fresh round of creative director musical chairs amid the luxury slowdown. Drapers examines whether creative changes are enough to turn around their fortunes. Boohoo Group is being restructured and rebranded as Debenhams Group in a bid to streamline and leverage its supply chain capabilities. However, experts question whether this will be enough to reverse its fortunes.

  • Drapers Conscious Fashion Awards 2025 winners revealed

    1 month ago | allthingsfashiontech.substack.com | Samantha J. Warrington |Mary Korlin-Downs

    By Samantha Warrington of DrapersDrapers welcomed more fashion retail's change makers for the glittering awards ceremony, which followed Drapers Conscious Fashion Summit during the day. Launched in 2019 as Drapers Sustainable Fashion Awards, our market-leading programme has expanded its scope to recognise and reward all aspects of sustainable, ethical and circular fashion.

  • Drapers Conscious Fashion Awards 2025 winners revealed

    1 month ago | drapersonline.com | Samantha J. Warrington

    Drapers welcomed more fashion retail's change makers for the glittering awards ceremony, which followed Drapers Conscious Fashion Summit during the day. Launched in 2019 as Drapers Sustainable Fashion Awards, our market-leading programme has expanded its scope to recognise and reward all aspects of sustainable, ethical and circular fashion.

  • M&S, Rixo, costing conscious fashion, female founders' funding and more in March's Drapers

    1 month ago | drapersonline.com | Samantha J. Warrington

    In response to supply chain disruption, brands and retailers are prioritising cutting the impact of shipping and last-mile delivery amid rising costs and a challenging trading environment. A slew of new European sustainability regulations are coming into effect this year and beyond. Drapers explains the implications of compliance for fashion retail businesses.

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Samantha Warrington
Samantha Warrington @MsSWarrington
16 Oct 21

Just posted a video @ Peacock Theatre https://t.co/Dn0UAZh5Jt

Samantha Warrington
Samantha Warrington @MsSWarrington
23 Sep 21

Just posted a video @ Conil de la Frontera, Spain https://t.co/EaV6dmjZgr

Samantha Warrington
Samantha Warrington @MsSWarrington
7 Aug 21

Came down to the kitchen this morning to find this mess. Someone has been having an all-night cat drugs party, all by themselves. #catsofinstagram #catnip #crackforcats @ Preston Park https://t.co/7Zbt5fCrON