Samantha Knott

Sep 27, 2024 | elixirrdigital.com | Lucy Henning |Samantha Knott

In the fast-paced world of e-commerce, personalisation is key to creating lasting customer relationships. One of the most effective but often overlooked strategies for connecting with customers is sending birthday emails. Sending a happy birthday email not only provides a personal touch, it also offers a great opportunity to boost customer loyalty, increase engagement, and drive sales.

Feb 1, 2024 | elixirrdigital.com | Lucy Henning |Samantha Knott

In the ever-evolving landscape of social media, TikTok has transcended its origins as a short-form video app to become a dynamic search engine. This transformation not only signals a shift in user behaviour but also offers brands unique opportunities for innovative digital marketing. In this blog, explore how TikTok is reshaping user behaviour, the platform’s emergence as a search engine, and draw comparisons between TikTok and the long-established search giant, Google.

Jan 31, 2024 | elixirrdigital.com | Samantha Knott |James Carr

In a digital landscape where email remains a cornerstone of communication, staying ahead is crucial. From February 2024, Gmail and Yahoo are implementing stricter sending requirements, aimed at reducing spam and improving user experience. In this article, discover what’s changed and why you must adapt. By understanding these changes and taking proactive steps, you can ensure your emails land in the inbox and not the dreaded spam folder. What’s new?

Mar 9, 2023 | coastdigital.co.uk | Lucy Henning |Samantha Knott

Since its introduction in 2016, TikTok has exploded in popularity and the platform has realised that audience needs have evolved. To help businesses fill the engagement gap, TikTok encourages fun and creative approaches to advertising. By using content diversity, you can capitalise on real, genuine connections with your target audience and grow your business through creative commerce.

Mar 7, 2023 | coastdigital.co.uk | Samantha Knott |Funmi Sobodu

Abandoned baskets can be a major source of lost revenue for online retailers. With the right approach, e-commerce businesses can turn these missed opportunities into recovered revenue, and email marketing is an effective tool for recovering some of these lost sales.