Samantha Loveday

2 days ago | licensingsource.net | Samantha Loveday

Paramount Consumer Products & Experiences UK has partnered with London-based patisserie, Brigit’s Bakery, to create the first ever PAW Patrol Afternoon Tea Bus Tour. A fully branded Routemaster bus, decked out in PAW Patrol imagery, will take fans on a sightseeing tour of some of London’s top tourist locations while they enjoy a traditional afternoon tea.

2 days ago | licensingsource.net | Samantha Loveday

Disney has teamed with Old Navy for the launch of a new Americana-inspired summer collection starring Mickey and Friends. The collection marks the first time that any branded IP will appear on Old Navy’s Signature Flag Tee – a staple of Americana nostalgia since 1994. The 100-piece limited edition collection includes a range of products and sizes from newborn to adult. Blending timeless Disney charm with modern Old Navy classics, the collection brings a fresh twist to wardrobe staples.

2 days ago | licensingsource.net | Samantha Loveday

Luxury Spanish brand, Bimba Y Lola has joined forces with Bioworld International to create its first ever licensed collection. The brand has launched a new capsule collection inspired by the painting ‘Bathers at Asnières’ (1884), one of Georges Seurat’s most iconic works. “We felt Bimba Y Lola was the perfect partner to execute this exclusive collaboration with London’s The National Gallery,” commented Richard Radford, head of licensing at Bioworld International.

2 days ago | licensingsource.net | Samantha Loveday

Beanstalk has partnered with automotive brand Volkswagen to strategically expand its presence in interactive games. Under its exclusive global representation, Beanstalk will work with Volkswagen to position the VW brand in eGames, proactively creating further opportunities for consumers to experience the brand in the dynamic and evolving digital space.

3 days ago | licensingsource.net | Samantha Loveday

A new attraction based on Elmer the Patchwork Elephant is launching at Gulliver’s Dinosaur & Farm Park this month. Elmer’s Jumping Pillows is the newest attraction at the park, which is part of the Gulliver’s resort in Milton Keynes, and will open on Saturday 24 May – which is also the official Elmer Day, when the character is celebrated around the world.