Licensing.biz

Licensing.biz is a digital trade publication created by NewBay Media and located in Hertford, Hertfordshire. Initially focused on the European licensing sector, it has grown to include coverage of the global licensing industry.

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Exclusive: Circana's May insights

4 days ago | licensing.biz | Caroline Tonks

In Circana’s May insights, Melissa Symonds, executive director, UK Toys, EuroToys, Circana, highlights how licensed toys are having a very strong year and breaks down this success. The UK Toy market has enjoyed a strong first quarter in 2025, with value sales up +5%, the first growth in Q1 since 2021. Overall, seven out of eleven supercategories are in growth with Games and Puzzles leading the way, up an impressive +39% driven by two new Pokémon Strategic Trading Card game series.
Just Play and Universal team up for DreamWork's Shrek

4 days ago | licensing.biz | Gabriela Garcia |Gabriela García

A Global Master Toy Partnership has been announced, rolling out through 2025 and beyond, to celebrate the entire Shrek universe including new feature film, Shrek 5. Just Play has announced a global master toy licensing agreement with Universal Products & Experiences for DreamWorks Animation’s beloved global animated Shrek franchise. Under the multi-year deal, Just Play will develop an expansive product line, spanning plush, collectibles, figures, role-play, games and more.
Disney Store to open new limited-time retail destination

5 days ago | licensing.biz | Caroline Tonks

The retail pop-up will open in late June at Westfield White City, giving fans and families the chance to shop a wide range of Disney products. Disney Store has announced the launch of a new limited-time retail destination at Westfield White City, opening in June 2025. The pop-up will give fans and families the chance to explore the stories they love and shop a wide range of Disney products in a magical retail setting.
Exclusive: Properties in the spotlight

5 days ago | licensing.biz | Gabriela Garcia |Gabriela García

In the May issue, Toy World looks at the most anticipated blockbuster movies and big-budget TV shows set to be popular amongst toy and game licensees this year. When the SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) went on strike over a labour dispute with the Alliance of Motion Picture and Television Producers (AMPTP) in 2023, it spelled disaster for 2024’s movie and TV slate.
Thomas & Friends marks milestone anniversary

1 week ago | licensing.biz | Caroline Tonks

Thomas & Friends will mark the brand’s 80th Anniversary with a host of activity and product releases, including a never-before-seen pilot episode and charity auction. Thomas & Friends, the beloved children’s franchise that has captured hearts for generations, marks 80 years of storytelling this year.
Lego switches on Pixar Luxo Jr. model

1 week ago | licensing.biz | Caroline Tonks

The new Lego Ideas Pixar Luxo Jr., collectible brick-built display model is the latest creation from the Lego Ideas programme. The Lego Group and Pixar have collaborated to unveil the first-ever brick built Lego Ideas Luxo Jr. Collectible Display model which will be available from the 1st June 2025. Synonymous with classic Pixar movies and heralding from 1986 when Luxo Jr. first appeared in a short Pixar film, fans will be able to recreate Luxo Jr’s.
Emily Horgan on content performance success

1 week ago | licensing.biz | Caroline Tonks

Emily Horgan is an independent kids’ media consultant and author of the Netflix Kids Content Performance Report. Here she looks at girl-targeted animated shows on the platform. Netflix’s latest Engagement Report marks two years’ worth of content performance data now available for the streamer. As the picture builds, one of the most interesting things my team is tracking, as part of the independently produced Netflix Kids Content Performance Report, is a range of comparable IP stacking up.
Stitch's impact on the global licensing and toy landscapes

1 week ago | licensing.biz | Gabriela Garcia |Gabriela García

With the release of the live-action Lilo & Stitch movie just around the corner, Gill Archer, VP Hardlines, Disney Consumer Products EMEA, and Nigel Cook, VP Brand Commercialisation & Retail, Disney Consumer Products EMEA, tell Toy World all about the property and its popularity. Nigel kicks off the Q&A by discussing the upcoming release, going in depth about what it’s been like building up to it and the excitement surrounding the movie.
Disney Lorcana TCG reveals ninth set: Fabled

1 week ago | licensing.biz | Gabriela Garcia |Gabriela García

The Disney Lorcana Trading Card Game continues its epic story with a ninth set, Fabled, to follow this month’s Reign of Jafar release. The Disney Lorcana Trading Card Game launched in August 2023 with a set of 216 unique cards. The First Chapter was an immediate success with fans around the world enjoying the strategic gameplay and the unique take on classic Disney characters printed on each card.
Exclusive: Talking Tom Heroes branch out

1 week ago | licensing.biz | Gabriela Garcia |Gabriela García

After Talking Tom’s tremendous gaming success, the brand is expanding into other areas, including television and consumer products. Toy World speaks with Luka Okorn, Outfit7’s Senior Lead Licensing expert, regarding the new Talking Tom Heroes: Suddenly Super TV series and what fans can anticipate from this growing franchise. Talking Tom Heroes: Suddenly Super is an animated series that takes a new twist on the Talking Tom & Friends universe.