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Jan 16, 2024 | retail-week.com | Anita Balchandani |samantha philips |Alexander Sukharevsky

The rise of generative AI means that the relationship between retailers and their customers could become unrecognisable from anything seen previously, McKinsey experts believeGenerative AI (Gen-AI) has been one of the most talked about topics for more than a year and retailers have wasted little time in exploring how the technology could transform customer services and boost productivity.