Samuel Brealey

Apr 21, 2024 | letstalkbranding.substack.com | Stef Hamerlinck |Samuel Brealey

In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association. Associative Attention Paper & ‘Health Check’Associative Attention is a framework that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention.