Stef Hamerlinck's profile photo

Stef Hamerlinck

Belgium

Host and Producer at Let's talk branding (Podcast)

Brand-builder at @avec_alan. Host of Let's talk branding podcast. Courses on brand strategy available. Views are personal.

Featured in: Favicon letstalkbranding.be Favicon medium.com Favicon substack.com

Articles

  • Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.

    1 week ago | letstalkbranding.substack.com | Stef Hamerlinck |Joe Burns

    Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brands would be like.

  • Business effects of brand marketing with John James

    Nov 11, 2024 | letstalkbranding.substack.com | Stef Hamerlinck

    John on LinkedInJohn’s Substack and other linksJohn shares his journey from advertising to consulting, focusing on practical outcomes rather than marketing politics. He highlights the common misconception that advertising only means paid ads and explains that any brand communication can be seen as "advertising."John describes the industry's split between "brand" and "performance" marketing, noting that customers don’t view these distinctions.

  • The 7 levels of brand engagement

    Oct 7, 2024 | letstalkbranding.substack.com | Stef Hamerlinck

    Let's talk brandingThoughts on brand strategy, branding, and marketing hosted by Stef Hamerlinck. No fluff. No thanks

  • Effective brand-building with Grace Kite

    Sep 22, 2024 | letstalkbranding.substack.com | Stef Hamerlinck

    Here are the key takeaways from the podcast:Effectiveness in marketing: It's about ensuring that marketing efforts, particularly advertising, achieve their intended goals, whether that's awareness, behavior change, or sales. Econometrics simplified: Econometrics uses data to determine if a marketing campaign worked by analyzing both the campaign’s direct impact and other factors (e.g. a competitor campaign) that could influence the outcome.

  • 15 surprising distinctive brand assets

    Aug 20, 2024 | letstalkbranding.substack.com | Stef Hamerlinck

    Ahhh distinctive brand assets, the most important yet underrated tool in the brand builders’ tool kit. In this article, I want to go beyond the cliched examples and show you some truly unique and unexpected examples. Let’s start with the basicsThe idea of distinctive brand assets was invented by marketing scientist Jenni Romaniuk. Thanks for reading Let's talk branding! Subscribe for free to receive new posts and support my work.

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Stef Hamerlinck
Stef Hamerlinck @stefhamerlinck
23 May 25

RT @ehdecker: ARE YOU UNDERTHINKING YOUR BRAND ENOUGH? Good marketers overthink things. How they segment the market. Their target. Their…

Stef Hamerlinck
Stef Hamerlinck @stefhamerlinck
22 May 25

Mascot Marketing: Choosing the RIGHT Brand Character! Learn more about mascots via the link in my profile. #MascotMarketing #BrandCharacter #BrandStrategy #Advertising #MarketingTips #Branding101 #CharacterDesign #BusinessGrowth #MarketingStrategy #BrandBuilding https://t.co/felGUkzIq1

Stef Hamerlinck
Stef Hamerlinck @stefhamerlinck
21 May 25

RT @Diesol: Created with Google Flow. Visuals, Sound Design, and Voice were prompted using Veo 3 text-to-video. Welcome to a new era of…