Saphia Lanier

Valdosta

B2B Content Writer and Content Strategist Strategist at Freelance

Freelance Content Writer at Amazon

Journalistic Content Writer & Strategist for B2B SaaS brands in MarTech, eCommerce, Fintech, HR Tech. Words in @Zapier, @HubSpot, @SproutSocial, @influencerMH

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Articles

Growing Pains: The Problems Plaguing Startups and How to Solve Them

Jan 3, 2025 | blog.hubspot.com | Saphia Lanier

Starting up a business — piece of cake. Keeping it going past the first year … not so much. If you‘re like me, you’re an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it's not always smooth sailing. The small business owners I've seen succeed shared two traits: resilience and a willingness to learn and take action.
Influencer Outreach Strategy: Your Secret Weapon for 2024 (+ Email Template That Actually Works)

Oct 6, 2024 | influencermarketinghub.com | Saphia Lanier

You're scrolling through Instagram, minding your own business, when suddenly you see your favorite content creator flaunting a hoodie that’d go nicely with your new outfit. You hit the button to the product and purchase in just a few clicks (thank you, Google Pay). This is influencer marketing at its finest, where your favorite content creators have the power to make you question your life choices — and your wallet.
How to Optimize Your Influencer Marketing Campaigns

Oct 6, 2024 | influencermarketinghub.com | Saphia Lanier

Let's cut to the chase: Influencer marketing is big business. In 2023, it hit $21.1 billion. But just because everyone's doing it doesn't mean everyone's doing it well. Picture this: You've just spent a small fortune on an influencer campaign. You're excited, expecting a flood of new customers. Instead? Crickets. Your carefully crafted posts vanish into the social media void, outshone by the latest dance craze or cat video. If this sounds familiar, you're not alone.
Content Marketing Guide for 2024 (Post-AI and Helpful-Content Update)

Sep 3, 2024 | influencermarketinghub.com | Saphia Lanier

Master post-AI content strategies: Drive traffic, boost engagement, and increase sales with a SMART approach to content marketing in 2024.
30 Best Google Doodles of All Time

May 30, 2024 | blog.hubspot.com | Saphia Lanier

Remember the first time you noticed Google's logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing. Each day, the plot thickened as the next phase of the story unfolded (edge-of-your-seat stuff, I know). It started with a tiny cartoon UFO hovering ominously over the Google logo.
Social Media's Role in Reshaping Online Shopping, According to Retailers

May 13, 2024 | blog.hubspot.com | Saphia Lanier

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with irresistible products. And I know I’m not alone — as of 2024, over 110 million Americans (roughly 42% of internet users) are fellow social buyers.
Digital Marketing Sales Funnel Guide

Apr 22, 2024 | influencermarketinghub.com | Saphia Lanier

Spending hundreds of thousands on a digital marketing sales funnel is smart. But only if you have a funnel that's driving qualified leads into the pipeline. After investing so much, the last thing you want to hear is that there's an overage of ad spend wastage and poor lead quality. Without the right steps, you'll continue to see these and other issues that hurt your return on investment.
175 Catchy YouTube Channel Name Ideas for More Subs

Mar 29, 2024 | descript.com | Saphia Lanier

Ever watched an interesting video but forgot to subscribe and couldn't remember the creator's name? One reason this happens is because the channel's name isn't memorable enough. The YouTube channel name you choose will be your brand. It should reflect your personality, content type, and the audience you want to attract. But let's be honest: brainstorming name ideas is tough. Choosing the right name for your new YouTube channel is like trying to find yourself during your college years.
Guide to Conversational Marketing in 2024 (Trends, Tips & Examples)

Mar 6, 2024 | influencermarketinghub.com | Saphia Lanier

You're a marketing director of a tech startup, struggling to engage a tech-savvy audience who craves instant gratification and personalized experiences. Traditional marketing tactics fall short in capturing the attention and loyalty of this demographic, leading to stagnant growth and low customer retention. Conversational marketing offers a dynamic and interactive way to connect with customers in real time.
Study Reveals Widespread Use of Unapproved AI at Work

Jan 9, 2024 | blog.hubspot.com | Saphia Lanier |Martina Bretous

AI tools help us work faster, smarter, and more efficiently. But what happens when more than half your staff is using unapproved AI tools in the workplace? According to a recent Salesforce study, this is the case for55% of employees. Here’s what this means for businesses and what you can do to address it in your workplace.