Sapna Maheshwari

New York

Business Reporter at The New York Times

whatsupna? @nytimes business reporter covering TikTok and emerging media. pun lover, Tar Heel, from CT. tips to [email protected], DM for Signal, WhatsApp.

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Articles

Trump’s Iran Deadline, and TikTok’s Future in the U.S.

1 week ago | nytimes.com | Michael Simon Johnson |Will Jarvis |Jessica Metzger |Sapna Maheshwari

Will JarvisJessica Metzger and Live Updates: Europe Pushes Diplomacy as Trump Delays Iran War Decision, by Patrick KingsleyU.S. Spy Agencies Assess Iran Remains Undecided on Building a Bomb, by Julian E. BarnesAppeals Court Lets Trump Keep Control of California National Guard in L.A., by Charlie Savage and Laurel RosenhallTikTok Hits Cannes, Where a U.S. Ban Seems a Distant Dream, by Sapna MaheshwariHybrid Cars, Once Derided and Dismissed, Have Become Popular, by Neal E.
Trump Administration Live Updates: President to Give TikTok 90-Day Reprieve

1 week ago | nytimes.com | Matina Stevis-Gridneff |Chris Cameron |Amy Harmon |Sapna Maheshwari

June 18, 2025, 1:30 a.m. ETReporting from Kananaskis, AlbertaWorld leaders at the Group of 7 summit in Kananaskis, Canada, on Monday.
TikTok bans #SkinnyTok after European regulators raise concerns

3 weeks ago | thestar.com.my | Sapna Maheshwari

TikTok has suspended search results for the hashtag #SkinnyTok, after facing pressure from European regulators, in the company’s latest effort to counter criticism that the app fuels body image issues among young people. The company said on June 3 that it “blocked search results for #skinnytok since it has become linked to unhealthy weight loss content,” but did not specify when it made the shift.
TikTok, facing a US ban, tells advertisers: We’re here and confident - Editor and Publisher

1 month ago | editorandpublisher.com | Sapna Maheshwari

Posted Wednesday, May 7, 2025 11:15 am “TikTok is here — we are here,” Khartoon Weiss, the company’s vice president of global business solutions, told a packed warehouse of advertisers on Tuesday in Manhattan.
American Children Sent to Honduras, and A.I. on the Battlefield

2 months ago | nytimes.com | Tracy Mumford |Will Jarvis |Ian Stewart |Jessica Metzger |Sheera Frenkel |Sapna Maheshwari

By Image The children, 4 and 7, were put on a plane with their mother, who was deported. The family's lawyer said the mother was given no choice but to take her children, which the Trump administration denied. Credit... Annie Mulligan for The New York Times Sheera Frenkel is a reporter based in the San Francisco Bay Area, covering the ways technology impacts everyday lives with a focus on social media companies, including Facebook, Instagram, Twitter, TikTok, YouTube, Telegram and WhatsApp.
They’re on the varsity influencer team

2 months ago | sacbee.com | Sapna Maheshwari |NYT Business

CHAPEL HILL, N.C. -- On a February afternoon at the University of North Carolina, a group of seven students on the diving team sat barefoot on the floor of the college’s muggy natatorium. They were staring expectantly at a petite blond woman in a black sweater perched on a concrete block. Vickie Segar was there, with the blessing of the university’s athletic department, to pitch them on turning their TikTok and Instagram accounts into cash cows.
On TikTok, Chinese Manufacturers Open a New Line in the Trade War

2 months ago | nytimes.com | Sapna Maheshwari |Ang Li

Videos on the social media app, filmed at factories in China, urge viewers to buy luxury goods directly, as tariffs drive up prices. Americans are receptive. Video Back transcriptChinese Factory Videos Find a New Audience: American ConsumersVideos on social media sites like TikTok, urging Americans to buy directly from factories in China, have been viewed by millions. The New York Times spoke to a worker at a Chinese jewelry factory who made some of the viral videos.
Shein y Temu se verĂ¡n afectados por los aranceles de Trump

2 months ago | nytimes.com | Sapna Maheshwari

El fin de la laguna legal, conocida como exención de minimis, afectará a los paquetes procedentes de China, incluido Hong Kong, valorados en 800 dólares o menos. Los productos enviados a través del servicio postal estadounidense se enfrentarán a un arancel equivalente al 120 por ciento del valor de la mercancía, a partir del 2 de mayo, o a una tasa de 100 dólares por paquete, dijo la Casa Blanca la semana pasada.
En EE. UU. , los paquetes de Shein y Temu tendrán nuevos y costosos cargos

2 months ago | infobae.com | Sapna Maheshwari

E-CommercePrices (Fares, Fees and Rates)Customs (Tariff)United States International RelationsConsumer BehaviorCustoms and Border Protection (US)Shein (Fashion Label)Temu (Website)TikTok (ByteDance)Trump, Donald JEl gobierno de Trump pondrá fin a una laguna comercial que permitía la entrega de productos de bajo costo procedentes China a las puertas de los estadounidenses, sin pagar aranceles.
Shein and Temu Will be Hit by Trump's China Tariffs. Americans Are Worried.

2 months ago | nytimes.com | Sapna Maheshwari

The Trump administration's plan to add steep fees to packages from China will deal a blow to Temu, Shein and some TikTok Shop sellers, worrying American consumers. Tamika Johnson, a 44-year-old in Chicago, posted videos to TikTok this month about her orders from Shein, the Chinese e-commerce giant. She was nervous about potential delivery delays in the face of upcoming tariffs.