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Sara Guaglione

New York

Senior Media Reporter at Digiday

Senior media reporter @Digiday. Previously @MediaPost. @aaja member, occasional beauty blogger, @UVA alum, @NISTSchool grad. Signal: 571-249-5455

Articles

  • 3 weeks ago | digiday.com | Sara Guaglione

    A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc owner Mansueto Ventures. ProRata operates Gist.ai, an AI-powered search engine that utilizes licensed content to generate answers, which launched in December 2024.

  • 3 weeks ago | digiday.com | Sara Guaglione

    The Washington Post opens up opinion section, TechCrunch shuts down European division, and more. Stability in commerce, for someSome are calling it the “great decoupling”: Google search is shifting, with clicks falling even as impressions hold steady. As Google’s generative AI search feature AI Overviews has expanded this year, the business implications are beginning to materialize.

  • 3 weeks ago | digiday.com | Sara Guaglione

    It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon. The agreement will allow Amazon products, like Alexa speakers, to use summaries and short excerpts from NYT stories and recipes, as well as to incorporate this content in the training of its proprietary AI models.

  • 1 month ago | digiday.com | Sara Guaglione

    This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →This week’s Media Briefing looks at advertising spend going to publishers, and which categories are faring well and not so well. Market checkWith President Donald Trump’s tariffs looming, publishers are dealing with some jitters from their advertisers. Fortunately, that hasn’t resulted in a bad second quarter for publishers.

  • 1 month ago | digiday.com | Sara Guaglione

    Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated summaries. While that may still be a ways away, Google’s other generative AI search feature AI Overviews has already given publishers a glimpse into a future of Google search without the classic blue links. Daily Mail reported a nearly 44% lower clickthrough rate since the debut of AI Overviews.

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Sara Guaglione
Sara Guaglione @SPGuaglione
11 Feb 25

The latest from BuzzFeed’s CEO, on tackling what he coins “SNARF” content and building a new social platform. What do y’all think?

Jonah Peretti
Jonah Peretti @peretti

The Anti-SNARF Manifesto SNARF content is breaking the internet and frying our brains, here is how we are fighting back https://t.co/53Y6aMBuVK

Sara Guaglione
Sara Guaglione @SPGuaglione
6 Dec 24

RT @mediagazer: Q&A with Jessica Chan, Perplexity's new head of publisher partnerships, on its revenue-sharing program, how publishers are…

Sara Guaglione
Sara Guaglione @SPGuaglione
6 Nov 24

We all have to be kind to ourselves today!