
Articles
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1 day ago |
mediapost.com | Sarah Mahoney
Capezio, the legacy dancewear brand beloved by ballerinas and pop stars, is now owned by Argand Partners. The private equity firm has acquired the company, and plans to scale the niche company with new product lines, collaborations, and licensing deals -- moving beyond its theatrical roots into a broader lifestyle play. While the 140-year-old company may seem like a boutique blip in the retail landscape, Capezio has long punched above its weight in cultural relevance.
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2 days ago |
mediapost.com | Sarah Mahoney
As global trade tensions rise, Etsy is making it easier for shoppers to stay closer to home. The online marketplace is introducing new tools to highlight domestic sellers and help small businesses weather tariff disruptions. Separately, Etsy announced the sale of Reverb, the musical instrument marketplace it acquired in 2019, signaling a renewed focus on its core platform.
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2 days ago |
mediapost.com | Sarah Mahoney
Zales is trading tradition for trend. The retailer’s new "Own It" campaign targets Gen Z’s appetite for self-expression, hoping to spark loyalty at a time when jewelry sales -- and consumer confidence -- are both under pressure. For decades, the jewelry business has been driven by occasions: engagements, birthdays, graduations. With "Own It," Zales is urging younger consumers to buy jewelry simply because they want to, not because the calendar says it’s time.
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2 days ago |
mediapost.com | Sarah Mahoney
Been recycling the same “Have a great day!” note in your kid’s lunchbox since October? Welch’s Fruit Snacks wants to help parents level up their lunchbox love — with a little assist from AI. For a limited time, the brand is selling writable pouches with QR codes that link to Welch’s Fruit Snacks Lunchbox Notes Translator.
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3 days ago |
mediapost.com | Sarah Mahoney
Spring is bringing a fresh crop of lifestyle plays from mass retailers, with Walmart and Target each betting on new ways to reach women shoppers. Walmart is piloting Beauty Bars in 40 stores, offering curated assortments and a boutique-style experience. Target, meanwhile, is launching its first private-label floral brand, hoping to grow its share of seasonal gifting and home décor.
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