Sarah Mahoney

3 weeks ago | mediapost.com | Sarah Mahoney

by Sarah Mahoney  @mahoney_sarah, Yesterday Lululemon, long viewed as one ofretail’s most consistent performers, is stumbling. Shares of the Vancouver-based company fell as much as 23% after it reported weaker-than-expected guidance, margin pressure, and—mostconcerning to observers—a 2% comparable sales decline in the Americas.

3 weeks ago | mediapost.com | Sarah Mahoney

by Sarah Mahoney , Staff Writer @mahoney_sarah, 58 minutes agoKinder Chocolate, the sweet European stapleknown for its milk chocolate coating and creamy milky center, just launched “Simply Wonderful,” its first dedicated U.S. campaign since entering the market in 2023. With a short filmcalled “Cowboys” and a social series dubbed “Wonderful Bites,” the effort turns to children’s imaginations toexplain what makes the brand so yummy.

3 weeks ago | mediapost.com | Sarah Mahoney

by Sarah Mahoney  @mahoney_sarah, Yesterday Procter& Gamble, long viewed as the gold standard in global brand-building, says it will eliminate 7,000 non-manufacturing jobs—roughly 15% of that part of its workforce—over the next twoyears. Executives announced the restructuring at the Deutsche Bank Global Consumer Conference in Paris, describing it as a strategic reorganization to fuel productivity, streamline teams, andposition the company for long-term growth.

3 weeks ago | mediapost.com | Sarah Mahoney

by Sarah Mahoney  @mahoney_sarah, 8 minutes ago   Retired NFL great Tom Brady haslong been famous for clean eating—whether weird (like avocado ice cream) or funny (as in that self-spoofing Subway ad). Now, he’s teaming up with Gopuff to launch GOAT Gummies, an organic,vegan snack line that leans hard into meathead humor. The ads star two versions of Brady: “organic” Tom, who is 100% natural, facing off against “artificial” Tom, who’schemically processed and out of control.

3 weeks ago | mediapost.com | Sarah Mahoney

by Sarah Mahoney  @mahoney_sarah, 1 minutes agoCeraVe has a knack for hijackinginternet culture with marketing moves that feel organic, not over-orchestrated. After the brand's much-lauded “Michael CeraVe” stunt won awards—and drove impressive sales—thisnew campaign leans even harder into fan-driven mythmaking. Enter Sarah V, a sassy goat mascot designed to personify the brand’s “GOATed by the people” tagline.