Sarah Sluis

1 week ago | adexchanger.com | Sarah Sluis

Next week, advertisers will descend on New York City for start-studded presentations about the programmers’ fall offerings. Billions of advertising dollars will be at stake. But the tariffs will put a damper on the spending and lead buyers to demand lower CPMs and greater flexibility in their terms, according to Emarketer’s projections on 2025 TV upfront spending.

3 weeks ago | adexchanger.com | Sarah Sluis

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the sell side: the ad server market and the SSP market. And it unlawfully tied its ad server, DFP, to its ad exchange, Google AdX. Google was not found to be a monopolist in the ad network business.

3 weeks ago | adexchanger.com | Sarah Sluis

Who hasn’t seen Temu ads in the past year? The spinning wheel of discounts. Products clogging the sponsored Google Shopping results. The ascension to the Super Bowl ads. But ads for Temu vanished this week, just weeks before tariffs on products made in China (maybe) go into effect. Temu offers a case study in how marketers might react to the looming tariffs. One response might be to not spend at all and give yourself time to sort out new pricing or what products even make sense to sell.

1 month ago | adexchanger.com | Sarah Sluis

Home The Big Story In The Room Where (The Ad Auction) Happens By Sarah Sluis Ad decisioning used to solely happen in ad servers. Then it moved to the browser with the advent of header bidding. Now there is a prototype, Trusted Server, that is attempting to swing ad auctions back to a server – but a “trusted” one.

1 month ago | adexchanger.com | Sarah Sluis

By Sarah Sluis Two companies coming together means an exchange of money and corporate cultures. The big company gets something out of the faster-moving smaller one, and the smaller one benefits from the larger company’s stature and influence, which can fuel further growth. But it’s hard to get that exchange just right. On this week’s episode, we discuss Alphonso, which was acquired by LG Electronics in 2020.