Sarah Sluis

Executive Editor at AdExchanger

Executive Editor, @AdExchanger. Drop a line: [email protected] Signal: SarahJS.47

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Articles

What Does It Mean To Be All In On AI?

3 weeks ago | adexchanger.com | Sarah Sluis

Another week passes, and another company broadcasts its AI vision. On Wednesday, Meta released a suite of updates that help advertisers maximize the value of their campaigns with AI-based campaign steering. Who doesn’t want the ability to measure ROAS in terms of profit in this economic climate, for example, or optimize not just to a sale but a subscription sign-up or car test drive?
It’s A Wrap On The Prebid Race

4 weeks ago | adexchanger.com | Sarah Sluis

Abstract:Ad Server Wrap-UpCalling A Wrap On The Wrapper RaceWrapping Up The Wrapper RaceHeader bidding wrappers came on the scene a decade ago. At the time competition was fierce, as multiple solutions competed for market share. But Prebid has emerged as the dominant solution. And now the open-source wrapper can claim yet another partner integration: Amazon is integrating into the Prebid wrapper.
Prog IO Live: AI, But With A Human Gut Check

1 month ago | adexchanger.com | Sarah Sluis

AI can save time and boost performance, but it can also go haywire in spectacular ways. And human intuition – our sense of right and wrong based on years of experience in marketing – can spot what AI can’t. At this year’s Programmatic IO conference in Las Vegas, our speakers showed how AI is moving from hype to concrete products and tactics marketers can incorporate into their business. For example, Headspace chatted with AI marketing personas to develop insights for a seasonal ad campaign.
The AI Imperative Behind GroupM’s “Restructuring”

1 month ago | adexchanger.com | Sarah Sluis

Abstract:The AI Imperative Behind GroupM’s “Restructuring” GroupM is in the middle of a massive restructuring that is affecting 45% of its workforce – and includes layoffs. Also this week, a Gartner survey of large marketers revealed how marketers are using AI to save money, including on headcount. Thirty-nine percent of the CMOs are seeking to reduce labor costs this year. What is the point of a media planner anyway?
The CTV DSP | AdExchanger

1 month ago | adexchanger.com | Sarah Sluis

CTV is the next programmatic frontier. Buying on this channel requires a different approach. Costs are lower, since there are fewer top CTV apps and less duplication; CPMs are higher, but take rates aren’t always lower; and upfront buying plays less of a role in programmatic, though it’s still used to secure inventory up front that is executed programmatically.
The Tariffs And The TV Upfronts

1 month ago | adexchanger.com | Sarah Sluis

Next week, advertisers will descend on New York City for start-studded presentations about the programmers’ fall offerings. Billions of advertising dollars will be at stake. But the tariffs will put a damper on the spending and lead buyers to demand lower CPMs and greater flexibility in their terms, according to Emarketer’s projections on 2025 TV upfront spending.
The Ad Tech Verdict On Google And Third-Party Cookies

2 months ago | adexchanger.com | Sarah Sluis

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the sell side: the ad server market and the SSP market. And it unlawfully tied its ad server, DFP, to its ad exchange, Google AdX. Google was not found to be a monopolist in the ad network business.
Ta-Ta To US Temu Ads

2 months ago | adexchanger.com | Sarah Sluis

Who hasn’t seen Temu ads in the past year? The spinning wheel of discounts. Products clogging the sponsored Google Shopping results. The ascension to the Super Bowl ads. But ads for Temu vanished this week, just weeks before tariffs on products made in China (maybe) go into effect. Temu offers a case study in how marketers might react to the looming tariffs. One response might be to not spend at all and give yourself time to sort out new pricing or what products even make sense to sell.
In The Room Where (The Ad Auction) Happens

Mar 28, 2025 | adexchanger.com | Sarah Sluis

Home The Big Story In The Room Where (The Ad Auction) Happens By Sarah Sluis Ad decisioning used to solely happen in ad servers. Then it moved to the browser with the advent of header bidding. Now there is a prototype, Trusted Server, that is attempting to swing ad auctions back to a server – but a “trusted” one.
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

Mar 21, 2025 | adexchanger.com | Sarah Sluis

By Sarah Sluis Two companies coming together means an exchange of money and corporate cultures. The big company gets something out of the faster-moving smaller one, and the smaller one benefits from the larger company’s stature and influence, which can fuel further growth. But it’s hard to get that exchange just right. On this week’s episode, we discuss Alphonso, which was acquired by LG Electronics in 2020.