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Sarah Sluis

Executive Editor at AdExchanger

Executive Editor, @AdExchanger. Drop a line: [email protected] Signal: SarahJS.47

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Articles

  • It’s A Wrap On The Prebid Race

    1 week ago | adexchanger.com | Sarah Sluis

    Abstract:Ad Server Wrap-UpCalling A Wrap On The Wrapper RaceWrapping Up The Wrapper RaceHeader bidding wrappers came on the scene a decade ago. At the time competition was fierce, as multiple solutions competed for market share. But Prebid has emerged as the dominant solution. And now the open-source wrapper can claim yet another partner integration: Amazon is integrating into the Prebid wrapper.

  • Prog IO Live: AI, But With A Human Gut Check

    2 weeks ago | adexchanger.com | Sarah Sluis

    AI can save time and boost performance, but it can also go haywire in spectacular ways. And human intuition – our sense of right and wrong based on years of experience in marketing – can spot what AI can’t. At this year’s Programmatic IO conference in Las Vegas, our speakers showed how AI is moving from hype to concrete products and tactics marketers can incorporate into their business. For example, Headspace chatted with AI marketing personas to develop insights for a seasonal ad campaign.

  • The AI Imperative Behind GroupM’s “Restructuring”

    3 weeks ago | adexchanger.com | Sarah Sluis

    Abstract:The AI Imperative Behind GroupM’s “Restructuring” GroupM is in the middle of a massive restructuring that is affecting 45% of its workforce – and includes layoffs. Also this week, a Gartner survey of large marketers revealed how marketers are using AI to save money, including on headcount. Thirty-nine percent of the CMOs are seeking to reduce labor costs this year. What is the point of a media planner anyway?

  • The CTV DSP | AdExchanger

    1 month ago | adexchanger.com | Sarah Sluis

    CTV is the next programmatic frontier. Buying on this channel requires a different approach. Costs are lower, since there are fewer top CTV apps and less duplication; CPMs are higher, but take rates aren’t always lower; and upfront buying plays less of a role in programmatic, though it’s still used to secure inventory up front that is executed programmatically.

  • The Tariffs And The TV Upfronts

    1 month ago | adexchanger.com | Sarah Sluis

    Next week, advertisers will descend on New York City for start-studded presentations about the programmers’ fall offerings. Billions of advertising dollars will be at stake. But the tariffs will put a damper on the spending and lead buyers to demand lower CPMs and greater flexibility in their terms, according to Emarketer’s projections on 2025 TV upfront spending.

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Sarah Sluis
Sarah Sluis @SarahSluis
1 May 25

It’s sunny in Seattle 😎- time to cheers for ad tech. See the locals soon! DM me if you need info. https://t.co/hHgTssIu64 https://t.co/bfD7VvwfSL

Sarah Sluis
Sarah Sluis @SarahSluis
17 Apr 25

2015: header bidding hits the scene. 2025: Google's tightly linked ad exchange-ad server relationship is ruled a monopoly. https://t.co/4Kjy8smWQt

Sarah Sluis
Sarah Sluis @SarahSluis
13 Mar 25

Horizon President Bob Lord & ADT CMO on linear to CTV💰journey. ➡️June 2024: 70% linear, 30% CTV ➡️End of 2025: 20% linear, 80% CTV https://t.co/AFrDblJbcw