Scarlett Sherriff

London

Writer at Creative Salon

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creative.salon

Articles

Five Things We Learned About...The Creator Economy From D&AD Festival

1 week ago | creative.salon | Scarlett Sherriff

Members of the D&AD's first jury to dish out pencils for creator-generated content share tipsAround - making it one of the generation’s most sought-after jobs. The shift, which sees more people than ever before blend passion with entrepreneurship and creativity, is becoming impossible to escape. UK smartphone users spend over 49 hours each month on TikTok.
Make It Fizz: Pablo Creatives Flora And Shivani’s Recipe For Wit And Meaning

3 weeks ago | creative.salon | Scarlett Sherriff

From Leigh Bowery to the Japanese Book of Colour and Dua Lipa – the rising duo share their creative fuelShivani Patel and Flora German are a pair who know how to make the most of a moment. The creatives have made a name for purpose-driven work that sparks conversations – like Itty Titty stickers, a playfully innovative cancer awareness message designed to remind people to check their breasts for lumps. But the duo excel at embracing their humorous side too.
A Golden Revival: The Return Of ‘Never Knowingly Undersold’

1 month ago | creative.salon | Scarlett Sherriff

How John Lewis rebuilt consumer trust with a promise, a window, and a three-part adIt was in 1925, in a very different pre-Blitz, pre-New Wave, pre-Britpop London that John Lewis’ iconic price match promise ‘Never Knowingly Undersold’ was first introduced – and fittingly it was delivered in the flagship Peter Jones store in Sloane Square. Although the building remains, and its charm and proud customer service persists, in other ways, it has transformed entirely.
From Chicken To Cult: KFC's Colourful Comeback

1 month ago | creative.salon | Scarlett Sherriff

CMO Monica Silic joins Mother ECD Martin Rose to spread the word about how they gave the brand a new lease of lifeMonica Silic is on a holy mission, but there are no candles, chapels or crusades – there is only chicken. And KFC’s latest ad has elevated the tasty bird to its rightful status.
Whoppers aren't just for kings

2 months ago | creative.salon | Scarlett Sherriff

Burger King's UK CMO Katie Evans explains that when the brand needed to talk about delivery; instead, it dug into an even bigger conversation about motherhood and stereotypesIf there is one word to sum up Burger King’s ‘Bundles of Joy’ campaign then perhaps it’s ‘nourishing'. Not only did the ad flip the status quo with its raw depiction of mothers biting into a Whopper after giving birth, it helped put the legendary brand back on the fast food map.
Mendl cake and pumpkin spiced lattes: how The Gate's newest creative duo feed their minds

2 months ago | creative.salon | Scarlett Sherriff

Becky Reynolds and Lucy Donagh discuss the creative malarkey that's inspired their most recent workNot every job would throw a new employee into a shoot abroad just weeks into starting, but that’s exactly what happened when Lucy Donagh joined Becky Reynolds at The Gate. She calls the experience a “baptism of fire”.
All Hail Gravy: The Marketer Who Built Faith In Chicken

2 months ago | creative.salon | Scarlett Sherriff

Meet Kate Wall, KFC marketing director for UK and Ireland - our marketer of the weekKFC ditched every convention and gave us: a mundane launderette with an eery kitchen sink feel, an AI minister and a pang of anxiety, a crowd of thumping dancers and a larger-than-life CGI chicken. And, in an ironic take on the nation’s postmodern angst, the words “Believe In Chicken” are writ in bold red letters.
Checkmate! Why VCCPs Creative Leaders Love A Memorable Gameplan

2 months ago | creative.salon | Scarlett Sherriff

CCOs Chris Birch and Jonny Parker share their tricks to build brands that last using CHESSChris Birch and Jonny Parker may be creatives at heart, but they are also masters of CHESS – an acronym for Character, Humour, Emotion, Surprise and Sound. These are the advertising tools they use to capture audience attention, and like grandmasters, they deploy them with calculated finesse.
Creative Salon Loves...Refuge's 'Red Flags' installation

Mar 6, 2025 | creative.salon | Scarlett Sherriff

AMV BBDO puts its creative muscle to good use for International Women's Day“Empowerment”, “women in leadership”, “strong women”. We may not say it publicly, but we all know the language of corporate International Women’s Day (IWD) is tired and empty. And after years of repetition, it has become little more than another task on the to-do list (of women). Often the work is unpaid, piled on top of all the other must-do tasks to avoid being deemed “lazy” or “weak”.
How Deliveroo Is Making Now Even Better

Mar 3, 2025 | creative.salon | Scarlett Sherriff

The rapid delivery service's most recent brand platform, courtesy of Pablo, is all about delivering joy (in brown paper bags)A flamboyant, villainous character clasps his hands gleefully and lets out a cackle. Sat at a mirror with a towel on his head and a dressing robe around his body, he perfectly evokes the satisfying feeling of a takeaway ready to be wolfed down before a hedonistic night out.