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2 weeks ago | 
creative.salon | Scarlett Sherriff
How John Lewis rebuilt consumer trust with a promise, a window, and a three-part adIt was in 1925, in a very different pre-Blitz, pre-New Wave, pre-Britpop London that John Lewis’ iconic price match promise ‘Never Knowingly Undersold’ was first introduced – and fittingly it was delivered in the flagship Peter Jones store in Sloane Square. Although the building remains, and its charm and proud customer service persists, in other ways, it has transformed entirely.
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2 weeks ago | 
creative.salon | Scarlett Sherriff
CMO Monica Silic joins Mother ECD Martin Rose to spread the word about how they gave the brand a new lease of lifeMonica Silic is on a holy mission, but there are no candles, chapels or crusades – there is only chicken. And KFC’s latest ad has elevated the tasty bird to its rightful status.
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2 weeks ago | 
creative.salon | Scarlett Sherriff
Burger King's UK CMO Katie Evans explains that when the brand needed to talk about delivery; instead, it dug into an even bigger conversation about motherhood and stereotypesIf there is one word to sum up Burger King’s ‘Bundles of Joy’ campaign then perhaps it’s ‘nourishing'. Not only did the ad flip the status quo with its raw depiction of mothers biting into a Whopper after giving birth, it helped put the legendary brand back on the fast food map.
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1 month ago | 
creative.salon | Scarlett Sherriff
Becky Reynolds and Lucy Donagh discuss the creative malarkey that's inspired their most recent workNot every job would throw a new employee into a shoot abroad just weeks into starting, but that’s exactly what happened when Lucy Donagh joined Becky Reynolds at The Gate. She calls the experience a “baptism of fire”.
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1 month ago | 
creative.salon | Scarlett Sherriff
Meet Kate Wall, KFC marketing director for UK and Ireland - our marketer of the weekKFC ditched every convention and gave us: a mundane launderette with an eery kitchen sink feel, an AI minister and a pang of anxiety, a crowd of thumping dancers and a larger-than-life CGI chicken. And, in an ironic take on the nation’s postmodern angst, the words “Believe In Chicken” are writ in bold red letters.
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1 month ago | 
creative.salon | Scarlett Sherriff
CCOs Chris Birch and Jonny Parker share their tricks to build brands that last using CHESSChris Birch and Jonny Parker may be creatives at heart, but they are also masters of CHESS – an acronym for Character, Humour, Emotion, Surprise and Sound. These are the advertising tools they use to capture audience attention, and like grandmasters, they deploy them with calculated finesse.
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1 month ago | 
creative.salon | Scarlett Sherriff
AMV BBDO puts its creative muscle to good use for International Women's Day“Empowerment”, “women in leadership”, “strong women”. We may not say it publicly, but we all know the language of corporate International Women’s Day (IWD) is tired and empty. And after years of repetition, it has become little more than another task on the to-do list (of women). Often the work is unpaid, piled on top of all the other must-do tasks to avoid being deemed “lazy” or “weak”.
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1 month ago | 
creative.salon | Scarlett Sherriff
The rapid delivery service's most recent brand platform, courtesy of Pablo, is all about delivering joy (in brown paper bags)A flamboyant, villainous character clasps his hands gleefully and lets out a cackle. Sat at a mirror with a towel on his head and a dressing robe around his body, he perfectly evokes the satisfying feeling of a takeaway ready to be wolfed down before a hedonistic night out.
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1 month ago | 
creative.salon | Scarlett Sherriff
Kerttu Inkeroinen loves a challenge, and she knows brand building inside out. She explains why experience is sacred and why she loves holding the big beer brand's to taskIt’s not just the Rankin-photographed black and white saint with her hands clasped in prayer that has made low-alcohol beer Lucky Saint famous… although being both visually captivating and situated across London’s tube network have given it a boost. Like all good photography, there’s a real story behind the iconic image.
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1 month ago | 
creative.salon | Scarlett Sherriff
Imagining Advertising 2030From faster data than ever before, to the creator economy and shifting team structures, change is everywhereIn the world of advertising, the pace of constant change can make debates about new technology feel like déjà vu. However, it appears the industry is entering an entirely new era as GenAI has begun to embed itself within creative and marketing departments.
