Scarlett Sherriff

2 weeks ago | creative.salon | Scarlett Sherriff

VCCP's 'Hacking The Attention Economy' report delves into the subtle wizardry of behaviour changeBotch a magic trick on stage and the audience leaves with emptier pockets and little desire to return. The curtain is lifted, the trick is revealed, and they’re filled with cynicism. Messing up an ad for a major brand is much the same, except the price tag is higher for all concerned. And just as it’s harder for a magician to wow a grown-up audience, the digital age poses similar challenges for brands.

2 weeks ago | creative.salon | Scarlett Sherriff

Adland's creative leaders respond to Apple's former chief design officer's assertion that creativity is 'fabulously unpredictable' Franki Goodwin, Alex Grieve, Sophie Cullinane and Oliver Egan respondWith the swift rise of artificial intelligence (AI), questions are being asked about the future and value of human creativity in the face of automated, and fast-to-order output.

1 month ago | creative.salon | Scarlett Sherriff

Members of the D&AD's first jury to dish out pencils for creator-generated content share tipsAround - making it one of the generation’s most sought-after jobs. The shift, which sees more people than ever before blend passion with entrepreneurship and creativity, is becoming impossible to escape. UK smartphone users spend over 49 hours each month on TikTok.

1 month ago | creative.salon | Scarlett Sherriff

From Leigh Bowery to the Japanese Book of Colour and Dua Lipa – the rising duo share their creative fuelShivani Patel and Flora German are a pair who know how to make the most of a moment. The creatives have made a name for purpose-driven work that sparks conversations – like Itty Titty stickers, a playfully innovative cancer awareness message designed to remind people to check their breasts for lumps. But the duo excel at embracing their humorous side too.

2 months ago | creative.salon | Scarlett Sherriff

How John Lewis rebuilt consumer trust with a promise, a window, and a three-part adIt was in 1925, in a very different pre-Blitz, pre-New Wave, pre-Britpop London that John Lewis’ iconic price match promise ‘Never Knowingly Undersold’ was first introduced – and fittingly it was delivered in the flagship Peter Jones store in Sloane Square. Although the building remains, and its charm and proud customer service persists, in other ways, it has transformed entirely.