Articles

  • 2 weeks ago | nrn.com | Joanna Fantozzi |Alicia Kelso |Leigh Anne Zinsmeister |Scott Greenberg

    These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.    All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

  • 2 weeks ago | nrn.com | Scott Greenberg

    Recruiting hourly employees is harder than it used to be. Competition is fierce. Attention spans are short. And let’s face it — many job seekers are numb to help wanted ads that all sound the same. That’s a problem, especially in the restaurant industry, where turnover is high and staffing needs are constant. A help wanted post isn’t just a job listing — it’s a marketing piece. And like any good marketing, its purpose is to make someone feel something.

  • 1 month ago | franchisewire.com | Scott Greenberg

    People Management Matters: Why Leadership Skills Are Essential for Franchise SuccessFranchising is built on systems. We train franchisees how to run them. We give them manuals, playbooks and platforms to ensure the model is replicated exactly. But the system is only as strong as the people executing it — and that’s where many franchise brands fall short. Too often, franchisees are set up to be great operators but not great leaders.

  • 2 months ago | entrepreneur.com | Scott Greenberg

    Earlier this year, I asked a flight attendant for an extra graham cracker. She came back with three. A small, inexpensive gesture for the airline, but one that stuck with me. A few weeks later, at my local grocery store, I asked where to find Dijon mustard. Instead of pointing, the employee walked me to the aisle and helped me find the brand I wanted. (Okay, the brand my wife wanted. I'm a yellow mustard guy.) No checklist, no script — just a genuinely helpful human moment.

  • 2 months ago | nrn.com | Scott Greenberg

    I remember attending one of our franchise system’s national conventions when the corporate team announced a new shift in language: from “customer” to “guest.” They rolled out a thoughtful presentation explaining why this change mattered — how the word guest signaled warmth and welcome, and how it better aligned with the kind of experience we were trying to create. The idea made sense. I liked it. Many of us did. But in day-to-day operations, many franchisees didn’t fully embrace it.

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The Vine Guy
The Vine Guy @thevineguy
27 May 23

Of all of the wonderfully strange things that happen to me in my life, this is right up there... I am tucked away in the corner of the Delta lounge at DCA when a lounge agent comes up to me with a glass of Champagne and a lovely cake and wishes me Happy Birthday! Thanks @Delta https://t.co/rKq3kkW176

The Vine Guy
The Vine Guy @thevineguy
6 May 23

Mike Reynolds has an appellation for every palate! Since 2002, Reynolds has overseen development of the HALL, WALT and BACA brands—including almost 500 acres in Napa, Sonoma, Mendocino and Santa Barbara counties. Drink in this episode w/ Mike! https://t.co/2L2JLUTH7Q @HALLWines https://t.co/2wC001gll6

The Vine Guy
The Vine Guy @thevineguy
22 Apr 23

Today's Vine Guy episode features Ryan Prichard, the Director of Winemaking at Three Sticks in Sonoma. Ryan crafts estate-only Pinot Noir and Chardonnay that showcases their famous vineyards located throughout Sonoma. @ThreeSticksWine https://t.co/o0xSOXnAAU https://t.co/eTeEnwn2eC