Scott Martin

1 week ago | aspendailynews.com | Scott Martin

Have you heard of Ron Popeil? I’ve written about him before in this organ. He was a sometime Aspen resident and direct marketer who generated around $3 billion through his cheekily named company, Ronco. His most famous product was the Showtime Rotisserie Oven, which you can still purchase if you feel so moved. In the world of marketing, there are two camps: the branding people and the direct marketing people.

1 week ago | medium.com | Scott Martin

Building a Groundswell of Trust in a Dying Age of AttentionI’ve spent years surfing the waves of marketing, learning the hard way that chasing attention is like paddling after wind swells — exhausting and short-lived. My journey poured into Groundswell, and my upcoming Tidal Shift: The Rising Tide of Trust, has shown me a better way: Soulful Personal Brands. These brands don’t shout for notice; they resonate deeply, creating a groundswell of trust that grows stronger with every connection.

3 weeks ago | medium.com | Scott Martin

Scott A. Martin·Follow4 min read·--Strategically embedding authenticity throughout the brand ecosystem. Scott A. Martin | Brand CoherenceBrand coherence is the harmony between all elements of your brand, ensuring that your visual identity, messaging, and customer experience are consistent and aligned with your brand’s core values.

2 months ago | aspendailynews.com | Scott Martin

On Monday, the stock market took a hit. NASDAQ lost $1 billion from its market cap. That’s pretty serious dough, even by Aspen standards. What can $1 billion get you around here? A mediocre glass of red wine at most upscale restaurants, maybe. Instigating Monday’s debacle was a newcomer to the world of artificial intelligence, a Chinese company called DeepSeek, which has successfully gazumped current industry giants like OpenAI, the company behind the vomitous ChatGPT.

Jan 19, 2025 | aspendailynews.com | Scott Martin

In case you were too busy skiing, or playing pool, or participating in a chess tournament, or scoffing chocolate truffles while binge watching old episodes of “Hawaii Five-O,” you might have noticed something truly remarkable, deep in the heart of Utah, at a Vail-owned resort. The ski patrollers at Park City went on strike, essentially shut down the resort, turned the punters into raving Vail haters, but ultimately got what they considered a fair remuneration structure.