Sean Blanda

2 months ago | learn.g2.com | Soundarya Jayaraman |Sean Blanda |Washija Kazim |Soundarya J

Look, I’ll be honest—channel partnerships aren’t really my day-to-day jam. I’m a marketer through and through, crafting campaigns and driving leads. But working closely with our partnerships team for their channel partners' campaigns, I hear their wins and struggles all the time. And let me tell you, their pain points sound all too familiar. Tracking leads and partner performance? A mess. Communicating across teams? Chaos. Scaling? Nearly impossible.

Jan 29, 2024 | seanblanda.com | Sean Blanda

Not since the Great Recession has there been such a disruptive reconfiguration of how media, "content," and comms work on the internet. I've been tossing around a few predictions and observations with friends, and I wanted to collect them all in one place here. I do so partly to go on the record. Partly for people to argue with me and push these to be better. But mostly to help anyone reading this perhaps see something coming around the bend.

Oct 25, 2023 | learn.g2.com | Sean Blanda

Sean Blanda is the Director of Content at Crossbeam. He lives in Philadelphia. Guest Post Partner Program: Definition, Types, and How to Launch One In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes our... Never miss a post. Subscribe to keep your fingers on the tech pulse.

Oct 23, 2023 | learn.g2.com | Sean Blanda |Brittany King

In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes our modern life possible. Any time you use an integration, a plug-in, or an extension, you are taking advantage of the web’s partner ecosystem – a system of bidirectional connections that enable you to move your data between the products you use.

Jan 31, 2023 | seanblanda.com | Sean Blanda

The first phase of a startup’s journey often gets most of the attention. After all, it’s the one phase of building a company that everyone has to go through. Peter Thiel popularized this moment as the “Zero to One” phase. Crossbeam, where I’ve served as the head of content since September 2019, is decidedly out of its first fragile moment and into the next. More than 12,000 companies now use the platform. Various metrics that took us weeks to accomplish now take days.