Brittany King

1 month ago | learn.g2.com | Kamaljeet Kalsi |Devin Pickell |Brittany King

— AI chatbots like OpenAI’s ChatGPT and Perplexity wouldn’t just assist with search anymore; they would replace it. They would have their own browsers, challenging Google and striking a searchscape seismic shift nobody was ready for. Fast forward, and aftershocks are everywhere. AI has disrupted the search landscape in ways that are surprising, overwhelming, and anything but boring. Marketing leaders are now scrambling to adapt, trying to strategize and reallocate budgets for SEO.

Sep 18, 2024 | learn.g2.com | Sidharth Yadav |Washija Kazim |Brittany King

When you create a sales web page, you want to listen to your customers (literally). “The best-converting B2B service pages emulate a sales call between a prospect and a salesperson,” says Andy Crestodina, a content marketing expert with 24 years of experience. When the web page answers all the questions a user may have, it builds trust. Users start believing the company knows them as if reading their minds. This cements the bedrock of sales: customer trust.

Oct 23, 2023 | learn.g2.com | Sean Blanda |Brittany King

In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes our modern life possible. Any time you use an integration, a plug-in, or an extension, you are taking advantage of the web’s partner ecosystem – a system of bidirectional connections that enable you to move your data between the products you use.

Oct 4, 2023 | learn.g2.com | Brittany King

In a digital world, where every click, swipe, and keystroke opens doors to endless possibilities, cybersecurity is your lifeline. New developments hit cyberspace daily, making it difficult to differentiate between the good guys and the bad guys. Companies and average users alike want ways to safeguard their sensitive information from those using these innovations for ulterior motives. The best way to prepare is to learn from the experts.

May 6, 2023 | learn.g2.com | Brittany King

Brittany K. King is a Content Marketing Manager at G2 and supports content for G2 products and sellers. Since 2014, she’s worked in digital marketing, focusing on social media and content strategy. Brittany received her BA from Pace University in English Language & Literature with a concentration in Writing.