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5 days ago | 
ablogtowatch.com | Sean Lorentzen
As a watch brand, tying oneself too closely to a single niche is a double-edged sword. On the one hand, becoming the company synonymous with a given type of watch is a fantastic marketing opportunity.
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2 weeks ago | 
ablogtowatch.com | Sean Lorentzen
Even for famously motorsport-centric TAG Heuer, 2025 is shaping up to be a particularly racing-heavy year. Its new title sponsorship for Formula One racing has seen the brand ratchet up its race-inspired marketing, with branding surrounding every race in the series and a heavy advertising push in both social and traditional media. Of course, the crux of this massive racing-centric effort is this – the new TAG Heuer Formula 1 Solargraph collection.
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3 weeks ago | 
ablogtowatch.com | Sean Lorentzen
In typical A. Lange & Söhne fashion, the sporty Odysseus collection has remained quietly under the radar since its debut in 2019. While it’s built a sterling reputation as a refined option for those in the know, the Odysseus has not dominated the enthusiast zeitgeist in the same way some of its Swiss integrated rivals have.
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3 weeks ago | 
ablogtowatch.com | Sean Lorentzen
For its Watches and Wonders Geneva 2025 novelties, Oris is squarely focused on its classic Big Crown Pointer Date collection. As its cornerstone brand staple since 1938, it’s safe to say that Oris takes updating the Big Crown Pointer Date seriously, especially when launching a new generation of the long-running design.
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3 weeks ago | 
ablogtowatch.com | Sean Lorentzen
As such an aggressively futuristic, constantly changing product line, it’s almost difficult to imagine the Hublot Big Bang turning 20 years old in 2025. Over the past two decades, this bold, polarizing, and always audacious series has pushed boundaries in materials and design, and as part of its Watches and Wonders Geneva 2025 novelties, Hublot aims to pay tribute to this flagship collection.
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3 weeks ago | 
ablogtowatch.com | Sean Lorentzen
As Watches and Wonders Geneva 2025 gets under way, we as enthusiasts can look forward to the annual tradition of mega-high-profile unveilings from heavy-hitting brands throughout the industry. What none of us were expecting, however, is for one of Patek Philippe’s most dramatic Watches and Wonders releases to be not a watch, but a reimagining of a century-old desk clock. The new Patek Philippe ref.
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3 weeks ago | 
ablogtowatch.com | Sean Lorentzen
Watches and Wonders Geneva 2025 is officially in full swing, and as is tradition, Rolex dominates the first day’s discussion with a barrage of high-profile new announcements. Alongside the more earth-shattering announcements from the Crown this year, there are a handful of exotic dial announcements — always a controversial topic among fans of the brand. For 2025, though, all eyes looking for novel color combinations will likely be drawn to this: the new Rolex Cosmograph Daytona ref. 126518LN.
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3 weeks ago | 
ablogtowatch.com | Sean Lorentzen
Best known for its work building finely finished resto-mod Porsches, Singer has nonetheless built a sizable cult following around its watch division over the last few years. While most of its releases to date have used exotic bespoke movements that offer unorthodox chronograph layouts, just ahead of Watches and Wonders Geneva 2025, the brand turns its attention towards one of its brand cornerstones: restoration.
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1 month ago | 
ablogtowatch.com | Sean Lorentzen
Watch collectors are, by and large, a pretty dogmatic bunch. Despite the immense variety available to enthusiasts in both the modern and vintage markets, there’s a generally agreed-upon canon for what a good watch collection should look like and what styles and sizes are currently acceptable. As a collector for nearly 15 years, I’ve had my fair share of run-ins with collector dogma over the years.
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1 month ago | 
ablogtowatch.com | Sean Lorentzen
As of early 2025, the vintage-inspired sports watch market is more competitive than it’s ever been. Not only are a higher volume of more faithful, better-made vintage-style timepieces being made now than ever before, but the past several years have also seen an influx of new brands to further crowd this segment of the market. In other words, it’s no small task as a new (or newly reincarnated) watch brand to create a vintage revival that truly stands out.
